Campaign Marketer
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Job Description
Campaign Marketer developing account-based marketing programs for Kinaxis, a supply chain orchestration technology company. Driving pipeline growth, opportunity acceleration, and revenue across strategic enterprise accounts.
Responsibilities:
- Develop and execute account-based marketing strategies for strategic and enterprise accounts to drive engagement, pipeline growth, and revenue outcomes
- Partner with Sales to identify priorities, build account plans, and align marketing investments to target account opportunities
- Design and orchestrate integrated 1:1 and 1:few marketing programs across multiple channels
- Leverage account intelligence, engagement insights, and performance analytics to optimize strategy and maximize business impact
- Serve as the primary marketing advisor for assigned strategic account teams
- Collaborate with Product Marketing, Field Marketing, Revenue Operations, and Sales to deliver coordinated account experiences and support go-to-market objectives
- Manage ad-hoc marketing requests and support account-based selling initiatives
- Track and report key account metrics and outcomes
- Use marketing automation and CRM platforms to build, launch, and track campaigns, manage lead-nurturing workflows, and measure campaign performance and ROI
- Monitor industry trends, best practices, and emerging technologies and recommend innovative campaign and ABM approaches
Requirements:
- Bachelor’s degree in marketing, communications, business, or related field
- 7+ years of progressive B2B marketing experience, including significant experience in account-based marketing (ABM), demand generation, integrated marketing, or revenue marketing
- Demonstrated success developing and executing account-based marketing strategies that drive engagement, pipeline growth, opportunity acceleration, and revenue outcomes
- Experience partnering with Sales leaders and strategic account teams to develop account plans and aligned go-to-market strategies
- Strong analytical skills using account intelligence, engagement data, and performance metrics to inform decisions and optimize results
- Experience with marketing automation, CRM, ABM, and sales enablement platforms such as Salesforce, 6sense, LinkedIn, Highspot, or similar technologies
- Ability to influence cross-functional stakeholders and drive alignment across Sales, Marketing, Product Marketing, and Revenue Operations teams
- Excellent communication and presentation skills, with the ability to translate complex insights into actionable business recommendations
- Strong business acumen and strategic thinking
- Ability to operate independently in a highly collaborative environment
Benefits:
- Flexible vacation and Kinaxis Days (company-wide days off)
- Flexible work options
- Physical and mental well-being programs
- Regularly scheduled virtual fitness classes
- Mentorship programs, training, and career development
- Recognition programs and referral rewards
- Hackathons
- Inclusive recruitment process with accommodations upon request
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