Senior Customer Marketing Manager

Posted 7hrs ago

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Job Description

Senior Customer Marketing Manager driving lifecycle and expansion campaigns for TrendAI, an AI security business. Coordinating CS Operations and Field Marketing execution across European markets.

Responsibilities:

  • Develop and execute customer lifecycle campaigns supporting onboarding, adoption, retention, and expansion
  • Apply regional segmentation and lifecycle-stage messaging in campaign builds
  • Partner with CS Operations to turn renewal and customer-health signals into live campaign triggers
  • Support customer survey operations, including CES and NPS
  • Own the build, activation, and reporting of lifecycle and expansion campaigns, webinars, and related activities
  • Support Europe-specific customer advocacy and reference activity
  • Hand off centrally built campaigns to Field Marketing in local languages
  • Support priority global campaign execution within Europe
  • Manage spend within the regional marketing budget
  • Collaborate with Marketing Operations, Digital Marketing, CS Operations, and Field Marketing
  • Act as the connective layer between central campaign strategy, CS Operations, and Field Marketing across Europe

Requirements:

  • Minimum 5–8 years of experience in a related marketing role
  • Experience in cross-channel campaign development and optimisation
  • Technical writing ability, including technical communications, product notifications, and advisories
  • Experience in a B2B marketing environment, ideally cybersecurity or IT
  • Strong relationship-building skills across teams and seniority levels
  • Analytical and tech-savvy, with ability to develop working knowledge of TrendAI Vision One™ and relevant martech tools and reports
  • Experience working across multi-regional campaigns, languages, and teams
  • Ability to work autonomously in a fast-paced, developing industry
  • Hands-on experience with marketing automation or campaign martech platforms is desirable
  • Fluency in German, French, Spanish, or Italian is desired but not essential
  • Willingness to travel occasionally

Benefits:

  • Occasional travel permitted/expected
  • Equal opportunity employment and nondiscrimination commitment