Senior Customer Marketing Manager
Posted 7hrs ago
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Job Description
Senior Customer Marketing Manager driving lifecycle and expansion campaigns for TrendAI, an AI security business. Coordinating CS Operations and Field Marketing execution across European markets.
Responsibilities:
- Develop and execute customer lifecycle campaigns supporting onboarding, adoption, retention, and expansion
- Apply regional segmentation and lifecycle-stage messaging in campaign builds
- Partner with CS Operations to turn renewal and customer-health signals into live campaign triggers
- Support customer survey operations, including CES and NPS
- Own the build, activation, and reporting of lifecycle and expansion campaigns, webinars, and related activities
- Support Europe-specific customer advocacy and reference activity
- Hand off centrally built campaigns to Field Marketing in local languages
- Support priority global campaign execution within Europe
- Manage spend within the regional marketing budget
- Collaborate with Marketing Operations, Digital Marketing, CS Operations, and Field Marketing
- Act as the connective layer between central campaign strategy, CS Operations, and Field Marketing across Europe
Requirements:
- Minimum 5–8 years of experience in a related marketing role
- Experience in cross-channel campaign development and optimisation
- Technical writing ability, including technical communications, product notifications, and advisories
- Experience in a B2B marketing environment, ideally cybersecurity or IT
- Strong relationship-building skills across teams and seniority levels
- Analytical and tech-savvy, with ability to develop working knowledge of TrendAI Vision One™ and relevant martech tools and reports
- Experience working across multi-regional campaigns, languages, and teams
- Ability to work autonomously in a fast-paced, developing industry
- Hands-on experience with marketing automation or campaign martech platforms is desirable
- Fluency in German, French, Spanish, or Italian is desired but not essential
- Willingness to travel occasionally
Benefits:
- Occasional travel permitted/expected
- Equal opportunity employment and nondiscrimination commitment



















