SVP, Marketing
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Job Description
SVP Marketing scaling OpenLoop’s telehealth growth engine across demand, product, lifecycle, brand, and design. Leading revenue-connected strategy, acquisition funnels, marketing operations, and team development.
Responsibilities:
- Own marketing strategy and execution across demand generation, product marketing, lifecycle marketing, brand, and design, with outcomes tied directly to company revenue
- Lead inbound and outbound pipeline generation across self-service and B2B outbound/sales-assisted acquisition motions
- Own product marketing enablement for internal sales and customer success teams and external market-facing audiences
- Lead the brand and design function, including positioning, identity, and campaign execution for OpenLoop and its portfolio companies
- Build event marketing as a new function
- Introduce metrics-driven operating rigor with KPIs, dashboards, and regular measurement
- Coach and develop the marketing team while implementing prioritization frameworks and scalable systems
- Partner with Sales/Revenue leadership to align self-service and outbound motions
- Represent marketing to executive leadership
- Perform other duties as assigned
Requirements:
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
- 12+ years of B2B marketing experience
- Senior leadership experience scaling multi-function marketing organizations
- Proven experience running self-service and B2B/outbound funnels simultaneously without cannibalization
- Experience building systematic marketing operations with metrics, reporting, and prioritization frameworks in a high-growth environment
- Strong people leadership across demand generation, product marketing, lifecycle marketing, brand, and design
- Growth marketing mindset and ability to guide brand and design teams without being a hands-on practitioner
- Hands-on comfort using AI to improve marketing productivity, execution speed, and decision-making
- Excellent executive communication and storytelling skills
- Comfort operating in a fast-moving, high-accountability environment
Benefits:
- Medical, Dental, and Vision plans
- Flexible Spending/Health Savings Accounts
- Flexible PTO
- 401(k) + Company Match
- Life Insurance
- Pet insurance
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