Marketing Manager
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Job Description
Marketing Manager für Fides’ KI-gestützte Corporate-Governance-Plattform. Steuerung von Performance- und Product-Marketing, Design, Content, Landingpages und Events für Legal Professionals.
Responsibilities:
- Planning, managing, and optimizing performance marketing campaigns on Google and LinkedIn
- Monitoring budgets and campaign results
- Developing product positioning and messaging for new products and features together with Product and Sales
- Designing ads, graphics, presentations, and other marketing materials
- Evolving the visual identity
- Conceptualizing and optimizing landing pages and website content, including copy, visual design, and performance
- Marketing for events and workshops, including promotion, participant acquisition, materials, and pre-/post-event communication
- Conceptualizing and creating whitepapers and other subject-matter content with internal experts
- Analyzing marketing activities and continuously optimizing through testing different ads, messages, and audiences
- Collaborating with the Marketing Manager, COO, and the go-to-market team
- Independently taking ownership of and prioritizing multiple marketing projects
Requirements:
- Degree in Marketing, Communications, Design, or a related field
- Ideally 2–3 years of marketing experience, preferably in a B2B SaaS, tech, or comparable environment
- Hands-on experience setting up, managing, and optimizing Google Ads and LinkedIn Ads campaigns
- Design affinity and ability to produce marketing materials independently
- Confident use of common design and image-editing tools such as Figma, Canva, or Adobe programs, or similar tools
- Ability to quickly learn complex products, identify benefits, and develop clear messaging and marketing materials
- Understanding of demanding professional target groups, particularly lawyers and legal professionals
- Ability to present complex topics clearly and precisely
- Ideally experience with whitepapers, guides, or similar long-form content formats
- Analytical understanding of campaign data and deriving concrete improvements
- Hands-on mentality for campaigns, landing pages, events, and presentations
- Ability to manage, prioritize, and reliably drive multiple projects in parallel
- Very good German and English skills
Benefits:
- 30 days of vacation
- Comfortable HQ offices in the heart of Munich (Luisenstraße 51) and Berlin (Schönhauser Allee 180)
- Flexible working hours
- Company offsites
- USC or Wellpass
- Grant
- Lunch & Learns
- Mobility budget
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