Head of Channel & Alliances Marketing – Europe
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Job Description
Head of European channel marketing for TrendAI™, driving AI security partner programmes, demand generation, and ARR growth across Europe. Leading teams and alliances with VARs, MSPs, MSSPs, and systems integrators.
Responsibilities:
- Own and drive the marketing strategy for the European Channel & Alliances Organisation
- Deliver marketing-sourced and marketing-influenced pipeline targets aligned with channel revenue targets
- Navigate a diverse, multi-country European market and partner tiering structures
- Oversee campaign calendars, MDF/co-op fund allocation, and marketing forecasting accuracy
- Track marketing contribution to channel ARR growth and report metrics to stakeholders and senior management
- Design, manage, and scale partner growth campaigns
- Design joint marketing plans with VARs, MSPs, MSSPs, PS, SIs, and GSIs
- Support partner tiering and marketing programme compliance
- Lead go-to-market messaging for MSP, MSSP, DFIR, Professional Services, and Risk Management
- Create marketing content supporting managed service models, SOC integrations, automation, multitenancy, and licensing structures
- Identify partner marketing coverage gaps and recommend investment
- Monitor competitive activity, partner ecosystem dynamics, and regional market trends
- Lead, develop, and inspire a high-performing marketing team
- Influence cross-functionally across sales, product marketing, global marketing, partner teams, and external stakeholders
- Embed AI-native ways of working using AI tools to sharpen insight, personalise partner engagement, and accelerate execution
Requirements:
- Senior-level experience in channel, alliances, or partner marketing
- Proven track record of driving partner-led revenue growth and contributing to shared commercial goals and partner growth programmes
- Experience delivering tailored marketing programmes for transactional/solutions selling and services selling is an advantage
- Data-literate approach to tracking, evaluating, and reporting on performance
- Leadership experience, including managing a team and leading without authority, is an advantage
- Excellent communication and presentation skills with senior stakeholders
- Technical understanding of complex products and working landscapes
- Genuine enthusiasm for AI and willingness to work in an AI-native way
- Willingness and ability to travel across Europe as required
- Strategic thinking and commercial focus
- Outcomes orientation
- Cross-functional leadership and influence
- Data-driven decision making
- Multi-stakeholder communication
- Collaborative and transparent approach
- Highly independent, adaptable, and willing to embrace change
Benefits:
- Remote-first, Europe-wide work arrangement
- Travel across Europe as required
- Equal opportunity employment
- Diverse and multicultural workforce
- AI-native ways of working and access to AI tools
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