AVP, Bank and Broker Dealer Channel – Product Development
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Job Description
Lead product development for annuity and life solutions at a fast-growing insurance company. Oversee the entire product lifecycle from concept to launch in the Bank & Broker Dealer channel.
Responsibilities:
- Identify product white‑space opportunities through competitive analysis, distributor feedback, and market research
- Develop product concepts aligned to Bank/BD shelf requirements, including product type, crediting strategies, rider design, and features
- Build and present business cases to leadership to support prioritization and approval decisions
- Partner with Pricing to validate product concepts against profitability targets and competitive benchmarks
- Own all Bank/BD annuity and life solutions across the full product lifecycle, including ideation, active management, and sunset
- Partner with the Head of Product Development to ensure roadmap alignment with distribution strategy and organizational priorities
- Collaborate with Senior Product Development Business Analysts to translate concepts into PPOs and detailed business requirements across pricing, actuarial, operations, and technology
- Serve as the product expert, approving product specifications and rider documentation in partnership with Business Analysts
- Monitor post‑launch performance and drive enhancements or corrective actions as needed
- Partner closely with the IMO Channel Product Development AVP to maintain strategic cohesion across distribution channels
- Identify opportunities to leverage shared platforms, common builds, and filing efficiencies
- Align roadmap priorities to avoid duplication and maximize enterprise capacity
- Review all Bank/BD marketing materials and sales collateral for factual accuracy across product specifications, rates, riders, and disclosures
- Partner with Marketing to ensure materials clearly articulate competitive differentiation and product value
- Approve product guides, presentations, and illustrations prior to distribution and resolve discrepancies against filed specifications
- Represent Product Development across all implementation workstreams, including systems, illustration platforms, regulatory filings, and operational readiness
- Partner with Operations, Technology, and TPA providers to ensure accurate and timely product builds
- Lead UAT coordination and provide product sign‑off for system implementations
- Support training and readiness activities for distribution partners and internal stakeholders ahead of product launches
Requirements:
- 5+ years of experience in annuity and/or life product development with end‑to‑end implementation ownership
- Strong knowledge of annuity and life products, including design, crediting strategies, rider mechanics, and regulatory requirements
- Experience serving as a product owner within a structured development or implementation environment
- Familiarity with illustration platforms, policy administration systems, and/or TPA partnerships
- Ability to translate product concepts into detailed, actionable business requirements
- Strong communication and influencing skills across Pricing, Operations, Compliance, Distribution, and Technology
- Direct experience or significant exposure to the Bank/BD distribution channel
- Bachelor’s degree required; advanced degree or MBA a plus
Benefits:
- comprehensive medical, dental, and vision coverage
- HSA and 401(k) company match
- paid time off
- employer-paid life and disability insurance
- variable compensation package
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