VP, International DTC
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
VP leading NordicTrack’s international direct-to-consumer business for iFIT. Owning global-market P&L, growth strategy, merchandising, marketing, conversion, and retention.
Responsibilities:
- Run and grow NordicTrack's international direct-to-consumer business outside the US
- Own the international DTC commercial P&L, revenue, margin, and marketing spend
- Set international strategy, market priorities, growth targets, investment decisions, and resource allocation
- Own merchandising, product mix, hero SKUs, bundles, pricing, promotion, AOV, and conversion
- Adapt global NordicTrack positioning and product-marketing strategy for each market
- Direct country marketing managers on local brand-building, PR, influencer, and demand generation
- Own demand-generation strategy, media priorities, funnel performance, CRO, and disciplined testing
- Partner with web development on site performance, checkout, payments, BNPL, mobile experience, and international priorities
- Own the customer journey from first touch through purchase and retention
- Work with CRM/Lifecycle and Subscriptions to improve retention, attach rate, and lifetime value
- Develop integrated localized content and channel plans across YouTube, CRM, paid social, affiliates, and blog
- Build and lead the international team, including country product marketing, site/CRO, content/CMS, and inside sales
- Represent International in global planning and AOP; secure resources and alignment across global functions
- Collaborate with Global Paid Media, NordicTrack Brand, Web Development, Creative, Analytics, Finance, Retail, and Wholesale teams
Requirements:
- Bachelor's in marketing, business, or a related field
- 8+ years in DTC general management, brand or commercial leadership, or ecommerce, with real P&L ownership at a direct-to-consumer business
- Track record growing a DTC brand or vertical with ownership of revenue and the full funnel
- Brand and customer-journey judgment alongside commercial and analytical rigor, including P&L, media economics, conversion, and LTV
- Cross-functional leadership in a matrix organization
- Multi-market international experience, ideally across Europe and Australia
- Experience leading marketing teams spread across countries
- Experience in a PE-backed environment
- Authorized to work in the UK without sponsorship
- Preferred: advanced degree in marketing or business
- Preferred: GM or senior-leader experience at a pure-DTC consumer health, subscription, or connected-hardware brand
- Preferred: connected fitness, consumer electronics, or subscription hardware background
- Preferred: experience scaling an international DTC organization and operating model
- Preferred: familiarity with ContentStack, Google Analytics, Amplitude, or Tableau
Similar Jobs
Vice President of Engineering
Vice President of Engineering leading globally distributed teams building AWS-based ordering and AI solutions. Driving architecture, engineering processes, and scalable software for restaurant brands.
Vice President, Strategist
Real estate investment strategist shaping U.S. market views, forecasts, and acquisition decisions at LaSalle Investment Management. Producing research, quantitative analysis, and investment recommendations.
VP, Data and Analytics
VP leading cloud data platforms, analytics, AI, and business intelligence for Sound Physicians, a national physician-led medical group. Driving clinical and operational transformation through scalable, actionable insights.
Global Vice President, Marketing
Global marketing executive driving demand generation and go-to-market execution for AllCloud’s AI-led cloud services. Coordinating regional teams, sales, and technology partners across the US and Canada.
Vice President, Industrial Brokerage
Industrial brokerage executive growing JLL’s Southern Connecticut and Upstate New York business. Managing client relationships, transactions, market advice, and pipeline development.
Vice President Sales, Public Sector
Vice President leading Akamai’s public-sector sales strategy across U.S. and Canadian government markets. Driving SaaS and cybersecurity revenue growth, major contracts, and executive customer relationships.
Vice President, Global Accounting
Vice President scaling Lyra Health’s global accounting organization for public-company readiness. Leading reporting, SOX controls, treasury, automation, and accounting transformation.
Vice President, Sales
Vice President of Sales growing XO’s private jet memberships and revenue. Managing strategic accounts, client relationships, contracts, and sales performance.
Vice President – Retail Credit Policy
Vice President managing unsecured retail credit risk for a leading MENA financial institution. Optimizing lending portfolios through analytics, AI/ML, governance and executive risk strategy.
Senior Vice President, Product Strategy
SVP leading product vision, commercialization, partnerships, and growth for Avalon’s genetic testing management business. Driving healthcare market opportunities and cross-functional strategic execution.
Vice President, Development
Vice President leading mission-critical data center development for QTS, a global digital infrastructure company. Overseeing regional sites, design, construction, budgets, and strategic development projects.
Senior Vice President, Technical Operations
Senior Vice President leading technical operations at Invivyd, an antibody company protecting immunocompromised patients from viral diseases. Overseeing CMC, manufacturing, supply chain, quality, and regulatory strategy.
Vice President, Product Strategy – Emerging Markets
VP shaping new diagnostic products, healthcare expansions, and strategic partnerships for Avalon Healthcare Solutions. Validating market opportunities and presenting investment-ready recommendations to executive leadership.
Vice President, Product Strategy – Emerging Markets
VP shaping new diagnostic healthcare products, partnerships, and market opportunities for Avalon Healthcare Solutions. Building investment-ready business cases to improve healthcare outcomes and affordability.
Vice President, Sponsorship & Exhibition Strategy, Sales
Sponsorship and exhibition sales executive growing an events business through client strategy, revenue leadership, and succession planning. Managing client packages, event sales, forecasting, and a growing sales and operations team.
Divisional Vice President, Sales
Agiliti healthcare sales executive driving divisional revenue, margins, and customer retention. Leading sales talent, key-account growth, CRM management, and extensive customer travel.
Vice President – National Accounts Off-Premise
Vice President leading Heaven Hill’s national off-premise retail account organization. Driving customer strategy, joint business planning, and growth with major U.S. retailers.
Vice President, Growth and Commercial Excellence
Vice President advancing growth for an outpatient imaging network through health-system partnerships and de novo development. Building sales enablement, analytics, territories, incentives, and leadership capability.
Vice President, Sales
Vice President of Sales leading Manchester Tank’s manufacturing sales organization. Driving profitable growth, margin expansion, strategic accounts, and domestic and international customer development.
Vice President, Global Channels – Alliances
Vice President leading Riverbed’s global channels and alliances strategy for AI-powered observability and acceleration solutions. Driving partner revenue, ecosystem growth, and worldwide channel organization performance.