VP, Integrated Media Activation Strategy
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Job Description
Director optimizing Wpromote’s revenue technology ecosystem, CRM, integrations, and data infrastructure. Supporting integrated media strategy, client growth, and operational excellence at a digital marketing agency.
Responsibilities:
- Translate complex media strategies into actionable activation plans across Paid Search, Paid Social, Programmatic, Video, traditional media, and emerging channels
- Lead integrated media activation on high-profile enterprise pitches, developing strategies, presenting recommendations, and demonstrating measurable results
- Develop full-funnel media investment strategies balancing brand-building and performance objectives
- Optimize cross-channel budget allocation and identify high-impact incremental investment opportunities
- Identify and activate new media opportunities, including custom partnerships, sports sponsorships, experiential activations, influencer collaborations, publisher IP, and first-to-market formats
- Build relationships with media, technology, data, and platform partners
- Collaborate with Strategy, Creative, Audience, and Communications teams on media concepts
- Partner with Data Strategy & Analytics on measurement approaches connecting brand impact, incrementality, and performance outcomes
- Provide strategic activation leadership during the first 45 days after a new business win
- Partner with Client Strategy and channel leadership to identify media investment, channel expansion, partnership, and client growth opportunities
- Craft scalable activation frameworks, investment approaches, playbooks, and best practices
- Develop POVs, case studies, credentials, and pitch materials
- Connect Client Strategy and channel teams around a unified activation vision
- Coach and mentor media leaders across biddable and non-biddable channels
- Support integrated team structures, improve activation workflows, and establish KPIs around media diversification, investment, and business growth
- Optimize and scale Wpromote's revenue technology ecosystem, including systems, integrations, automations, and data infrastructure
- Drive evolution of the CRM and broader go-to-market technology stack with Revenue Operations, Enablement, IT, Finance, and business stakeholders
Requirements:
- 10+ years of experience in media planning, buying, activation, or integrated media strategy, with significant experience within an advertising agency environment
- Deep hands-on experience across media platforms, bridging in-platform execution and holistic media strategy
- Experience developing and leading integrated media strategies for large, complex enterprise clients across multiple industries and business objectives
- Expertise across biddable media: Paid Search, Paid Social, Programmatic, and Video
- Expertise across traditional/direct-buy media
- Experience translating audience, brand, and communications strategies into tactical, cross-channel media plans
- Understanding of full-funnel media investment, brand and performance objectives, budget allocation, and measurable business outcomes
- Experience developing and executing innovative media activations, including custom partnerships, sponsorships, experiential, influencer, publisher integrations, or emerging formats
- Success leading media strategy for enterprise new business pitches
- Commercial acumen and experience growing existing client relationships through expanded media investment, new channels, or strategic partnerships
- Experience managing performance accountability against KPIs such as CPA, ROAS, customer acquisition, and revenue growth
- Ability to collaborate across Client Strategy, Creative, Media, Data & Analytics, and other cross-functional teams
- Experience leading, mentoring, or developing media planning and activation talent
- Strong executive presence, presentation, and storytelling skills
- Ability to communicate and defend strategic recommendations to senior-level clients and internal leadership
- Solutions-oriented mindset and ability to navigate ambiguity
- Strong operational judgment and experience managing competing priorities and driving initiatives from strategy through execution
- Familiarity with advanced measurement methodologies, including incrementality testing, brand lift studies, marketing mix modeling (MMM), and cross-channel effectiveness (nice to have)
- Experience building, launching, or scaling an integrated media planning, media innovation, or strategic partnerships function (nice to have)
- Experience developing first-to-market media partnerships, custom activations, or innovative investment models (nice to have)
- Experience building integrated media playbooks, operating frameworks, or cross-functional processes (nice to have)
- Network of media owners, publishers, technology partners, and industry relationships (nice to have)
- Position is not eligible for immigration sponsorship
- Authorization to work in the U.S. verified through E-Verify
Benefits:
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits
- Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and not being on a Performance Improvement Plan)
- Remote work flexibility
- Office hubs in Los Angeles and New York with learning and development opportunities, events, workspace, and in-person collaboration
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