Vice President of Brand
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Job Description
Vice President of Brand leading RealManage’s HOA and community association management brand strategy. Overseeing reputation, creative, social, PR, paid media, and marketing teams to drive growth.
Responsibilities:
- Lead RealManage's strategy, development, and execution of its brand across every external touchpoint
- Own the national online reputation management strategy across Google, Yelp, BBB, and other relevant platforms
- Develop and scale reputation programs, KPIs, dashboards, tools, processes, training, and incentive programs
- Partner with Operations and local market leaders to embed reputation management into client and resident experiences
- Own and activate brand strategy, positioning, messaging, and visual identity across external channels
- Lead brand architecture, storytelling, campaigns, brand governance, creative, design, collateral, digital assets, presentations, and campaigns
- Support brand integration as the company grows through acquisitions and geographic expansion
- Develop and execute integrated social media strategy across LinkedIn, Facebook, Instagram, and other platforms
- Oversee social listening, community engagement, performance analytics, and channel optimization
- Develop and lead proactive national public relations and thought leadership strategy
- Build relationships with media outlets, industry publications, influencers, and strategic partners
- Position executives as thought leaders through media opportunities, speaking engagements, contributed articles, and industry commentary
- Oversee corporate announcements, awards, recognition programs, and earned media initiatives
- Provide strategic leadership and oversight of the digital paid media agency
- Oversee agency performance, accountability, budgets, and return on advertising investment
- Optimize paid search, paid social, and other digital advertising strategies to drive qualified leads and pipeline growth
- Lead, mentor, and elevate an established team across brand, creative, social media, public relations, and reputation management
- Partner with Demand Generation, Sales, and Revenue Operations to support pipeline creation and revenue growth
- Advise executive leadership on brand positioning, reputation, market perception, and differentiation
Requirements:
- 10+ years of progressive experience in brand marketing, reputation management, corporate communications, or related disciplines
- Significant experience leading and developing high-performing marketing teams
- Experience building and scaling a brand within a multi-location, distributed, or service-oriented organization
- Experience translating national strategy into local market programs
- Deep expertise in online reputation management, including review generation, ratings improvement, customer advocacy, and local market engagement
- Demonstrated success leading brand strategy, creative development, social media, and public relations
- Experience managing digital marketing agencies
- Strong understanding of paid media performance, lead generation, and marketing ROI
- Exceptional storytelling, communication, and executive presentation skills
- Ability to sit for prolonged periods at a desk and work on a computer
- Ability to occasionally stand, walk, bend, or reach as needed
- Ability to lift or move objects up to 10–15 pounds
- Manual dexterity to operate a computer keyboard, mouse, telephone, and other office equipment
- Visual acuity to read printed materials, spreadsheets, and computer screens
- Hearing and speech ability to communicate effectively in person, by phone, and in virtual meetings
- Ability to work in a standard office environment with moderate noise levels
- Ability to work a standard schedule, with occasional extended hours as required
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life and Disability Insurance
- HSA (Required High Deductible Medical Plan to be eligible)
- FSA
- Education Reimbursement
- 401K matching
- Employee Assistance Program (EAP)
- 11 paid Holidays
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