B2B Demand Generation Marketing Manager
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Job Description
B2B Demand Generation Marketing Manager at evoila managing campaigns from ideation to execution. Collaborating with sales and content teams to generate qualified leads.
Responsibilities:
- You develop our campaigns from the initial idea through to analysis, optimizing the entire funnel — from awareness to a clean handover to Sales.
- You will work primarily with HubSpot: building landing pages, forms and nurture tracks, maintaining lead scoring, testing variants and keeping an overview through reporting.
- You manage LinkedIn Ads and Google Ads/SEA together with an external agency. You will also grow LinkedIn — both organically and via paid channels — into an important lead source.
- Together with the content team you develop compelling assets: whitepapers, case studies, blog posts. Through account-based marketing and targeted segmentation, you deliver them to your ideal customers.
- AI tools handle routine tasks for you — for variants, data enrichment and reporting. Using intent data such as SalesViewer, you identify early which companies are interested and turn website visitors into real leads.
- You maintain constant communication with Sales — leads are handed over cleanly and feedback flows back into campaigns.
- At the start, you and the team will jointly define what counts as a qualified lead for you.
Requirements:
- 3 to 5 years of B2B marketing experience with a clear demand or campaign focus
- Practical HubSpot experience (CRM & Marketing Automation): you build campaigns, workflows and reports yourself.
- Proven track record in lead generation with B2B demand campaigns that have demonstrably contributed pipeline.
- Experience with performance and paid marketing (LinkedIn Ads, Google Ads/SEA) and a sense for budget and conversion.
- Experience in funnel and conversion optimization (CRO).
- AI tools are part of your everyday work — you use them to work faster and better.
- Data-driven approach: you read KPIs, draw conclusions and iterate.
- GDPR and competition law (UWG) awareness in demand marketing.
- Very good German and good English.
- Ideally from an IT, cloud or SaaS background.
- Experience with Account-Based Marketing (ABM) and segmentation.
- Experience with first-party intent tools (SalesViewer, Leadfeeder/Dealfront) or B2B data enrichment (e.g. Cognism).
- Use of automation (e.g. n8n) and LLM APIs for marketing ops.
- Familiarity with Power BI or a comparable BI tool for reporting.
- Experience with partner or co-marketing.
Benefits:
- Flexible working hours
- Modern workplace
- Mobile office
- Team events
- Corporate benefits program
- Intensive onboarding and regular professional development are a matter of course for us
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