B2B Go-to-Market Engineer
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Job Description
B2B GTM Engineer building and managing technical operations for outbound and pipeline generation in Cape Town. Focused on system maintenance, data analysis, and operational improvements.
Responsibilities:
- Build and maintain high-quality prospect lists using tools like Apollo, Clay, and other data sources.
- Set up and manage HubSpot CRM structure: Pipelines, stages, lifecycle logic, properties, views, and object structure (contacts/companies/deals).
- Build, launch, and manage outbound sequences (typically email-first, sometimes multichannel).
- Set up and maintain outbound email infrastructure: Sending domains, inboxes, warm-up, DNS records (SPF, DKIM, DMARC).
- Track performance and operational KPIs: deliverability, reply rates, positive reply rates, meeting rates, and conversion into pipeline stages.
Requirements:
- Strong HubSpot experience (setup/admin mindset): pipelines, properties, workflows/automation, imports, reporting basics.
- Hands-on experience with outbound tooling such as Apollo, Clay, Instantly / Smartlead / similar.
- Solid deliverability fundamentals: SPF / DKIM / DMARC , domain warm-up, sending best practices.
- Strong spreadsheet ability (Sheets/Excel): cleaning, transformation, QA, dedupe logic.
- Comfort working across multiple tools and keeping systems clean and aligned.
Benefits:
- Contractor role, paid at market-related rates based on experience and scope
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