Product Marketing Manager – Temperature Management
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Job Description
Product Marketing Manager developing marketing strategies for Temperature Management products at ICU Medical. Collaborating with cross-functional teams to drive sales growth and product adoption.
Responsibilities:
- Responsible for the development and execution of marketing strategy, including positioning, promotion, sales and marketing initiatives and launch planning to build awareness and generate demand of current and new products.
- Create a strategic plan that aligns with sales goals to drive business growth.
- Develop, execute and measure the key marketing initiatives, including campaign development and sales execution, to meet strategic business unit goals within budget, ensuring close attention to branding guidelines
- Maintain regional dashboards that provide clarity with execution of key initiatives, and supporting assumptions
- Serve as the primary product expert and function as a knowledge resource for customers, sales, R&D, product engineering, and service personnel.
- Consult on product design, development and release process road map
- Consult on requirements for current and future products by conducting market research, collecting and analyzing market data, trends, customer attitudes and behaviors as well as the competitive landscape.
- Coordinate the collection, description, analysis and prioritization of requests for new product functionality from customers, with a strong emphasis on teamwork, collaboration and communication.
- Support marketing, sales and clinical support teams through the development and maintenance of various technical marketing collateral including application notes, FAQs, product notes, user guides, field training presentations, online marketing content and demos.
- Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, feature sets, underlying technology, product workflow, usability, etc. to establish technical differentiation and feature/benefit statements.
- Solicit customer, prospect and partner input (via customer calls, user groups, site visits, tradeshows, surveys, win/loss analyses, etc.) to understand market challenges and requirements.
- Ensure clear understanding of product supply (including regional allocation) working with Global Supply Chain and Global Marketing, and ensure allocation within region, and ensure customer satisfaction with resolution of any supply challenges.
- Ensure regional forecast accuracy for products in business units working closely with sales and demand planning.
Requirements:
- Must be at least 18 years of age
- Bachelor's degree in business/clinical field required. MBA preferred.
- 4+ years of product management experience, preferably in a related field, and a proven track record of developing and supporting clinical, patient-focused technologies.
Benefits:
- This is largely a sedentary role.
- This job operates in a professional office environment and routinely uses standard office equipment.
- Typically requires travel 5-20% of the time
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