Brand Activation Manager – Events, Trade & Cultural Channels
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Job Description
Brand Activation Manager für Fairments Mikrobiomgesundheitsprodukte. Entwicklung und Umsetzung von Events, Handels- und Kulturkanal-Aktivierungen in Deutschland.
Responsibilities:
- Develop the offline brand activation roadmap for Germany
- Align with senior management on venues and activation areas
- Own activations from briefing, concept development, and production through on-site execution and subsequent evaluation
- Select and develop out-of-home and cultural channels through to listing
- Coordinate internal teams, agencies, service providers, event organizers, promoters, and retail partners
- Create briefs, timelines, and responsibility matrices
- Plan and manage activation budgets
- Define KPIs and assess the resulting business value and ROI
- Develop playbooks based on successful activations
Requirements:
- Experience in brand activation, experiential, event, field, or trade marketing, sponsorship, or a comparable environment, on the brand or agency side
- Experience managing projects that require close coordination between internal teams and external partners
- Ability to manage multiple workstreams, deadlines, service providers, and stakeholders simultaneously
- Knowledge of budgets, KPIs, performance reviews, and ROI analysis
- Experience managing the process from research through to listing, both digitally and on site
- Strong understanding of culture, consumers, events, retail, and lifestyle trends in Germany
- Confident communication skills in German and strong communication skills in English
- Willingness to travel regularly throughout Germany, including on weekends
- Hands-on and solution-oriented approach
Benefits:
- Flexible work from anywhere, with a maximum time difference of three hours from Berlin
- €500 home office budget upon joining
- Professional development and training
- Two offsites per year
- Team events
- Deutschlandticket
- Urban Sports Club membership
- 30 days of vacation
- Competitive salary
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