Brand Manager – Freelancer
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Job Description
Freelance Brand Manager for FIFA focused on women's football brand strategy and development. Collaborating with stakeholders to create innovative brand narratives and ensure brand consistency.
Responsibilities:
- Drive and support the strategic and project management of brand development.
- Support the strategic development of integrated brand positioning and tournament narratives, ensuring each competition reflects FIFA’s global vision while resonating with diverse audiences and markets.
- Partners closely with internal stakeholders, and local organising partners to create distinctive brand platforms that are insight-driven, future-focused, and aligned with FIFA’s overarching identity system.
- Develop the tournament brand strategy and full suite in close collaboration with tournament project teams and local organizing/hosting stakeholders.
- Ownership over process and timelines, from brief to execution.
- Ownership over communication within the Brand and Marketing department and outside for all Brand Tournament related matters.
- Ensures adequacy and brand consistency of any brand development in a FIFA portfolio overarching wider vision.
- Translates brand strategy into compelling brand architecture and direction, overseeing the articulation of themes and storytelling frameworks that drive consistency and emotional impact across all activation channels. Ensures all deliverables are within scopes budget.
- Safeguards and evolves FIFA’s brand equity across internal and external partners, ensuring strategic alignment, creative integrity, and cross-functional execution excellence throughout the brand lifecycle.
- Manages the delivery of brand tournament related assets (including marks, look & feel, mascots, trophies …), printed/digital materials, and brand manuals to the highest standards of quality and consistency.
- Partners with the internal creative studio and external agencies to develop the assets (this role is NOT a creative role).
Requirements:
- Mandatory previous experience in similar Brand Marketing role. Strong understanding of Brand Management framework and KPIs.
- Business driven with strong analytical skills
- Goal oriented and result-driven, strong decision making skills
- Has a sense of creativity and aesthetic sensitivity
- Well-structured and great organizational skills
- Ability to manage multiple projects in cross-functional collaboration
- Strong written and verbal skills, able to present strategy and concept to partners and management
- Entrepreneurial spirit with innovative mind-set
- Flexibility
- Self-Motivation
- Experience in a global brand marketing function, preferred FMCG, Entertainment or sports
- Proven experience leading brand development and strategic planning process
- Demonstrated experience in leading go-to-market /360 launch plans
- Football experience a strong plus
- Fluent in English
- Proficiency in any other FIFA language (F / ES / GER) is an asset
- Ability to travel as required (20%)
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