Business Analyst II – Marketing
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Job Description
Business Analyst supporting Guild Mortgage’s marketing technology initiatives. Translating web, analytics, SEO, and campaign needs into actionable requirements.
Responsibilities:
- Gather, analyze, validate, and document business and system requirements for Marketing and Marketing Technology initiatives
- Translate marketing requests into problem statements, desired outcomes, user stories, and acceptance criteria
- Document content models, reusable content blocks, SEO fields, social-sharing fields, and governance needs
- Define business measurement needs, dataLayer requirements, GTM configuration needs, and GA4 reporting expectations
- Support requirements for websites, landing pages, forms, content publishing, tracking, analytics, accessibility, and third-party tools
- Document current-state and future-state workflows, process flows, data flows, and system dependencies
- Partner with Engineering to clarify APIs, integrations, data mapping, performance, caching, and dependencies
- Document errors, permissions, stale data, and other non-happy-path scenarios
- Collaborate with Marketing, Product, Engineering, QA, Compliance, vendors, and other stakeholders
- Recommend changes and enhancements based on analysis and evaluation
- Work under broad direction with considerable latitude for independent action
Requirements:
- Bachelor's Degree directly related to the position or equivalent practical experience, preferred
- Minimum four years' experience in Business Analysis, Marketing Technology, Digital/Web, Product, Mortgage Lending Technology, Compliance, Risk, or related roles
- Experience working within Agile, Waterfall, or Hybrid SDLC methodologies
- Strong analytical skills with the ability to simplify complex workflows and requirements
- Ability to produce clear documentation, including requirements, user stories, acceptance criteria, process flows, data flows, and visual models
- Excellent written and verbal communication skills
- Strong organizational skills and ability to manage competing priorities in a fast-paced environment
- Ability to collaborate effectively with Marketing, Product, Engineering, QA, Compliance, vendors, and other cross-functional teams
- Working knowledge of headless CMS architecture, particularly WordPress serving content to a separately hosted front end
- Practical familiarity with GA4 and Google Tag Manager
- Understanding of SEO requirements for headless sites
- Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications
- Experience with Jira, Confluence, or similar tools preferred
- Commitment to company values
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- AD&D insurance
- LTD insurance
- 401(k) with employer match
- Pleasant work environment
- Competitive compensation
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