Channel & Field Marketing Manager – MEA & Southern Europe

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Job Description

Channel & Field Marketing Manager influencing pipeline growth across MEA & Southern Europe. Collaborating with sales teams and executing regional field marketing strategies.

Responsibilities:

  • This role plays a key part in driving pipeline growth across new and existing business through events, digital campaigns, and close collaboration with our EMEA sales team and channel partners.
  • You’ll be the go-to person for sales reps and members of the marketing team and responsible for bringing our global GTM strategy to life in the MEA & Southern market.
  • You take ownership of execution and regional impact.
  • The role is reporting into the Vice President Marketing.
  • Develop and execute regional field marketing plans aligned with business objectives and sales priorities across MEA & Southern Europe.
  • Partner closely with the Sales organization to drive demand generation, pipeline growth, and customer engagement.
  • Plan and deliver integrated marketing campaigns, including digital programs, webinars, customer events, executive roundtables, and trade shows.
  • Support the development of the company’s channel marketing approach by creating scalable marketing programs and assets for partners.
  • Identify opportunities to increase market awareness and generate demand in key MEA & Southern markets and localize global marketing initiatives for regional markets, with a particular focus on French-speaking countries.
  • Manage campaign execution from planning through reporting and optimization.
  • Track campaign performance, pipeline contribution, and ROI, providing actionable recommendations.
  • Manage campaign budgets and external agencies where required.
  • Ensure effective lead management and campaign execution using Salesforce (SFDC) and Pardot (Marketing Cloud Account Engagement).

Requirements:

  • 3–5 years of experience in B2B marketing, preferably in SaaS, cybersecurity, or enterprise tech.
  • Proven experience executing events or field marketing programs and channel development.
  • Ability to manage multiple events and campaigns simultaneously.
  • Experience working with or supporting sales teams.
  • Knowledge of Account Based Marketing & Account penetration (up-sell & cross sell).
  • Familiarity with marketing and CRM tools (e.g., Pardot is a MUST; HubSpot, Salesforce, etc).
  • Data-driven mindset with ability to track and report on performance & cost (ROI).
  • Strong communication skills, especially in cross-functional settings.
  • Fluent in French, Arabic and English.
  • Willingness to travel up to 25% within the region and internationally.

Benefits:

  • Innovative Environment: Shape the future of threat intelligence by staying at the cutting edge of cybersecurity advancements.
  • High-impact Role: Directly influence pipeline and revenue growth in a key market.
  • Global Collaboration: Work closely with international marketing and sales teams.
  • Build Channel & Field Marketing: Play a central role in shaping and scaling our MEA & Southern Europe field marketing function.
  • Collaborate Culture: Work alongside a passionate and talented team that values innovation, creativity, and customer – centricity.
  • Career Growth: Strong opportunities for development, advancement, and expanding your skill set.