Customer Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Customer Marketing Manager helping Palm Bay International grow imported wine and spirits brands through strategic account marketing programs. Developing customer activations, selling materials, and data-driven initiatives.
Responsibilities:
- Partner with National Accounts On Premise Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming
- Focus on critical on-premise accounts across dining, lodging, transportation, entertainment, and related channels
- Partner with Strategic Accounts Off Premise Sales Directors to develop and execute customer marketing solutions, programs, and selling materials
- Focus on top regional chains and align initiatives with Palm Bay’s brand strategies and commercial goals
- Collaborate across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners
- Develop and execute insight-driven programs and activations to drive consumer engagement and ROI
- Identify and activate promotional materials for consumers and shoppers, measuring effectiveness through sales data and customer feedback
- Provide chain sales teams and distributor sales teams with tools and resources to drive the business
- Develop customized sales materials and presentations as a customer-facing subject matter expert on Palm Bay brands and marketing programs
- Consult internally on national innovation and account specialty items for successful launch and execution
- Assist with planning and logistics for wine tastings, events, and activations
- Liaise between brand and chain sales teams to maintain information flow
- Measure and evaluate programming initiatives to optimize programs and spending efficiency
Requirements:
- Bachelor’s Degree required
- 5+ years of experience in sales or commercial marketing
- Beverage Alcohol experience, including understanding of on- and off-premise channels and their unique dynamics
- Ability to develop strong cross-functional relationships and navigate and resolve interdepartmental challenges
- Experience with syndicated data analysis
- Ability to manage multiple priorities and projects in a fast-paced environment
- Collaborative working style and comfort operating in ambiguity
- Creative, strategic thinking with ability to translate data into actionable insights
- Skilled presenter
- Self-motivated with a sense of urgency
- Anticipated travel up to 25%
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(K)
- Paid vacation
- Personal time off
- 11 paid company holidays
- Competitive compensation package
Similar Jobs
Field Marketing Manager
Field Marketing Manager leading industry events, executive activations, and partner marketing for RTB House’s AI-powered advertising platform. Connecting event investment to pipeline and revenue.
Marketing Manager
Digital Marketing Manager developing localized campaigns for AIRS Medical’s AI-powered SwiftMR MRI software. Engaging healthcare audiences across EMEA through content, SEO, events, and digital advertising.
Marketing Manager
Marketing Manager für Fides’ KI-gestützte Corporate-Governance-Plattform. Steuerung von Performance- und Product-Marketing, Design, Content, Landingpages und Events für Legal Professionals.
Marketing Coordinator
Marketing Coordinator supporting Qureos Inc’s campaigns, content, social media, and email marketing. Coordinating deliverables, monitoring performance, and maintaining daily marketing operations remotely.
Campaign Marketer
Campaign Marketer developing account-based marketing programs for Kinaxis, a supply chain orchestration technology company. Driving pipeline growth, opportunity acceleration, and revenue across strategic enterprise accounts.
Senior Media Buyer – CTV/OTT
Senior Media Buyer launching FAST/OTT campaigns and optimizing local and national TV advertising. Driving direct-response performance through negotiation, attribution, and ROI-focused execution.
Thought Leader, Marketing Liaison
Thought Leader Marketing Liaison preparing Galderma’s specialty dermatology biologic launch across the Southeast. Building KOL relationships, HCP engagement strategies, speaker programs, and advisory boards.
Senior Marketing Manager
Senior Marketing Manager leading integrated field and account-based campaigns for TeamSnap for Brands. Building pipeline through events, email, executive programs, PR, Salesforce, and HubSpot.
Listing Marketing Specialist
Listing Marketing Specialist creating polished marketing materials and social content for Fusion Growth Partners’ real estate agent partners. Managing listing campaigns, digital flyers, scheduling, and organized project records remotely.
Listing Marketing Specialist
Listing Marketing Specialist creating branded listing materials and social content for Fusion Growth Partners’ real estate agent partners. Managing digital flyers, campaigns, scheduling, and listing records remotely.
Post Close Marketing Specialist
Virtual Assistant supporting real estate agents by creating marketing materials post-sale. Fully remote position offering competitive pay based on projects completed and requiring strong English skills.
Senior Director, Tier 1 and Tier 2 CSP Marketing
Senior Director leading CSP marketing strategy for Calix’s Calix One broadband automation platform. Positioning solutions, supporting strategic pursuits, and enabling growth among large service providers.
Marketing Professional – Screen Recording for Salesforce Workflows
Marketing professionals recording Salesforce Marketing Cloud workflows for Terac’s paid AI research study. Narrating campaign setup decisions and identifying usability challenges in enterprise automation tools.
SVP, Marketing
SVP Marketing scaling OpenLoop’s telehealth growth engine across demand, product, lifecycle, brand, and design. Leading revenue-connected strategy, acquisition funnels, marketing operations, and team development.
Senior Marketing Technology Architect
Senior MarTech Architect building StreetEasy’s lifecycle marketing technology stack for Zillow, a U.S. real estate platform. Leading integrations, data pipelines, vendors, and cross-functional technical programs.
Field Marketing Manager
Field Marketing Manager driving regional demand for Arctic Wolf’s cybersecurity platform. Building campaigns, events, and partner programs across the north central United States to accelerate pipeline growth.
Wódz Szybkie Pióro
Stażysta copywritingu tworzący blogi, newslettery, landing pages i social media dla balanGO oraz klientów. Rozwijanie strategii contentowych i komunikacji marketingowej wraz ze zdobywaniem doświadczenia.
Senior Marketing Associate
Senior marketing communications coordinator leading engineering proposal responses at JB&B. Writing, editing, and producing RFP/RFQ packages while coordinating technical teams, consultants, CRM, and Meltwater workflows.
Head of Channel & Alliances Marketing – Europe
Head of European channel marketing for TrendAI™, driving AI security partner programmes, demand generation, and ARR growth across Europe. Leading teams and alliances with VARs, MSPs, MSSPs, and systems integrators.
Senior Customer Marketing Manager
Senior Customer Marketing Manager driving lifecycle and expansion campaigns for TrendAI, an AI security business. Coordinating CS Operations and Field Marketing execution across European markets.