Content Marketing Manager
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Job Description
Content Marketing Manager creating cybersecurity, observability, and cloud content for Cisco/Splunk’s technical audiences. Driving e-books, campaigns, and demand generation through cross-functional storytelling.
Responsibilities:
- Conceptualize, research, and pitch content topics across security, observability, and platform for different stages of the buyer journey
- Plan, prioritize, and deliver primarily long-form e-book assets each quarter
- Own projects from pitching and outlining through writing, design, publication, and activation
- Partner with Product Marketing to align audience needs with product benefits for different personas
- Collaborate with Global Integrated Campaigns to keep projects on track and overcome blockers
- Leverage AI tools to improve workflow efficiency and optimize content production
- Track asset performance and report trends and insights
- Copyedit work to align with Splunk’s tone and style guide and strengthen narratives
Requirements:
- Bachelor’s degree plus 5 years of related experience, or Master’s degree plus 3 years of related experience, in journalism, content marketing, or similar writing-forward roles
- Experience in B2B SaaS/cloud services for technical audiences
- Knowledge and curiosity about business and technology trends
- Ability to translate complex topics into accessible stories for specific personas and objectives
- Demonstrated storytelling strength across varied topics
- Experience in a fast-paced, dynamic work environment
- Proven ability to meet deadlines, multitask, and maintain attention to detail
- Proven collaboration and communication across teams and internal stakeholders/SMEs
- Experience leveraging AI tools in content creation
- Experience writing about cybersecurity, observability/monitoring, and data preferred
- Experience creating demand-generating gated campaign content preferred
- Experience creating conversion copy for campaign landing pages
- Experience working with creative teams
- Passion for improving cross-team processes
Benefits:
- Medical, dental and vision insurance
- 401(k) plan with a Cisco matching contribution
- Paid parental leave
- Short- and long-term disability coverage
- Basic life insurance
- Cisco restricted stock unit grants may be available
- 10 paid holidays per full calendar year
- 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday
- Paid year-end holiday shutdown
- 4 paid days off for personal wellness
- 16 days of paid vacation time per full calendar year for non-exempt employees
- Flexible vacation time off program with no defined limit for eligible exempt employees
- 80 hours of sick time off provided on hire date and each January 1st thereafter
- Up to 80 hours of unused sick time carried forward
- Additional paid time away for critical or emergency family issues
- Optional 10 paid volunteer days per full calendar year
- Annual bonuses for non-sales roles may be available
- Performance-based incentive pay for sales-plan employees
- Cisco careers site benefits and perks
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