Content Marketing Strategist
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Job Description
Content Marketing Strategist developing research-driven SEO content for Kalungi, an agency helping B2B SaaS companies grow. Creating multi-channel campaigns, lifecycle collateral, and brand messaging for client growth.
Responsibilities:
- Develop comprehensive content strategies aligned with business objectives, funnel stages, audience personas, and market trends
- Own, define, and create client brand voice, messaging, and positioning guides
- Use research and analytics to craft narratives aligned with client values and priorities
- Ensure content follows SEO best practices and supports lead generation and brand awareness
- Identify content gaps and recommend topics using SEO research, site analytics, and competitor performance
- Produce content in formats including ad copy, testimonials, articles, lead nurture copy, ABM copy, blog posts, social posts, case studies, video scripts, and white papers
- Create and manage social media and editorial calendars
- Identify and implement distribution channels to maximize content reach and engagement
- Create customer lifecycle marketing collateral to drive marketing qualified leads through integrated campaigns
- Collaborate with cross-functional agency teams, departments, and stakeholders to collect and organize information
Requirements:
- Bachelor's degree or equivalent working experience in Content Marketing or Content Strategy
- 4+ years of experience
- Exceptional writing, editing, and communication skills
- Advanced knowledge of SEMRush, Google Search Console, and Google Analytics
- Proficiency in Microsoft Office and Google Suite
- Familiarity with B2B SaaS landscape, trends, and audience nuances
- Experience with HubSpot is a plus
- Background creating content across multiple channels and audiences/personas
- Professional experience conceiving, writing, editing, and distributing marketing and sales materials
- Ability to simplify technical and complex topics
- Strong on-page SEO knowledge and experience using topic clusters
- Ability to collaborate across departments and stakeholders
- Attention to detail, curiosity, self-improvement, accountability, and process-oriented thinking
- Cover letter and spontaneous video introduction required; applicants lacking either may be disqualified
Benefits:
- Fully remote work environment
- Opportunity to shape the future of how agencies work in the age of AI
- Competitive salary
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