Content Marketing Specialist – B2B
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Job Description
B2B Content Marketing Specialist translating SQUAD’s Edge AI, embedded systems, IoT, cloud, and smart-camera expertise into compelling content. Driving SEO growth, demand generation, thought leadership, and sales enablement across the buyer journey.
Responsibilities:
- Own and execute content strategy across the entire buyer journey
- Create website copy, blogs, whitepapers, ebooks, newsletters, and LinkedIn posts
- Translate complex technical concepts such as AI, smart cameras, and embedded systems into digestible content
- Support ABM campaigns, demand generation initiatives, and thought leadership programs
- Collaborate with internal experts to extract insights and testimonials
- Manage the editorial calendar and optimize content for SEO
- Repurpose long-form content for social media, PR, podcasts, and newsletters
- Partner with design, web, SEO, and sales teams
Requirements:
- Ability to comprehend and distill complex technical concepts related to smart security, embedded hardware, or AI vision
- Established portfolio including blogs and whitepapers aimed at decision-makers
- Experience writing for technical buyers and executives across multiple formats
- Expertise in SEO best practices and keyword tools
- Experience ghostwriting for executives or contributing to PR/media initiatives
- Proficiency with AI tools for content creation while maintaining high editorial standards
- Strong storytelling, strategic thinking, attention to detail, effective communication, and adaptability
- Advanced command of the English language
Benefits:
- The environment of equal opportunities, transparent and value-based corporate culture and an individual approach to each team member
- Competitive compensation and perks
- Annual performance review
- Performance Bonus for individual achievements
- Loyalty Bonus recognizing dedication to the company
- Gig-contract
- 21 paid vacation days per year
- Paid public holidays according to Ukrainian legislation
- Corporate courses
- Knowledge hubs
- Free English classes
- Educational leaves
- Medical insurance provided from day one
- Sick leaves and medical leaves
- Remote working mode available within Ukraine only
- Free meals, fruits, and snacks when working in the office
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