Content Strategist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
TikTok Shop agency strategist developing culturally relevant short-form content for recognizable consumer brands. Creating creative strategies, briefs, hooks, and testing frameworks that drive commerce.
Responsibilities:
- Develop creative strategies for TikTok Shop brands based on products, target consumers, competitive landscapes, and the current TikTok environment.
- Understand clients' products, differentiators, customers, and the problems their products solve.
- Identify intersections between brand positioning, consumer psychology, TikTok culture, and commerce.
- Develop creative concepts, frameworks, testing strategies, creative briefs, hooks, storylines, and content frameworks for short-form TikTok Shop content.
- Translate business objectives and product benefits into compelling, culturally relevant content ideas.
- Research TikTok trends, formats, creators, sounds, hooks, storytelling styles, memes, and emerging content patterns.
- Develop creative testing strategies, variations, hypotheses, and repeatable testing frameworks.
- Analyze creative performance, identify winning patterns, and iterate, scale, or repurpose concepts.
- Create actionable briefs for creators, editors, production teams, and creative partners.
- Generate entertaining, educational, emotional, relatable, surprising, and culturally relevant concepts designed to drive product discovery, engagement, clicks, and purchases.
- Partner with Account Managers, Creator Managers, clients, and creators on content strategies.
- Participate in client strategy discussions and educate internal teams on TikTok trends and creative opportunities.
- Manage multiple brands and categories while maintaining each client's positioning and audience.
- Connect creative decisions to measurable performance and help develop Spotlight's repeatable TikTok Shop creative strategy.
Requirements:
- 3+ years of experience in content strategy, creative strategy, social media, advertising, brand marketing, or a related field.
- Strong understanding of TikTok and short-form video content.
- Demonstrated ability to develop original creative concepts for social media.
- Strong understanding of what makes content engaging in the first few seconds.
- Excellent written and verbal communication skills.
- Strong understanding of consumer behavior and how consumers make purchasing decisions.
- Ability to understand a product quickly and identify compelling consumer-facing benefits and angles.
- Ability to turn strategic insights into actionable creative concepts and briefs.
- Strong research skills and an ability to identify meaningful trends rather than simply copying what is popular.
- Highly organized and able to manage multiple brands and creative initiatives simultaneously.
- Comfortable working in a fast-paced, high-accountability environment.
- Preferred: Direct experience creating or strategizing TikTok content.
- Preferred: Experience with TikTok Shop, e-commerce, DTC, affiliate marketing, or social commerce.
- Preferred: Experience working with creators or influencers.
- Preferred: Experience developing creative briefs for short-form video.
- Preferred: Experience with creative testing and performance marketing.
- Preferred: Experience working with consumer brands.
- Preferred: Experience in beauty, health & wellness, food & beverage, fashion, lifestyle, or other consumer categories.
- Preferred: Strong understanding of U.S. consumer trends and culture.
- Preferred: Experience using TikTok Shop or other social commerce platforms.
- Preferred: Experience analyzing content performance and using data to inform creative decisions.
- Preferred: Portfolio of creative strategy, campaigns, concepts, briefs, or content examples.
Benefits:
- Remote work environment
- Medical, Dental, Vision and 401k.
- Take it as you need it PTO after 90 days.
- Opportunity to work with recognizable consumer brands
- Exposure to a wide variety of products, categories, and audiences
- Significant autonomy and ownership
- Fast-paced, entrepreneurial culture
- Opportunity to help shape Spotlight's creative strategy and processes
- Direct exposure to the rapidly evolving world of TikTok Shop and social commerce
Similar Jobs
UX Content Strategist
UX Content Strategist shaping compliant, empathetic healthcare conversations for Drips’ AI-powered engagement platform. Owning strategy, content design, client delivery, and optimization across member journeys.
Content Manager – Content Quality Lead
Content manager improving multilingual SEO production, quality, and publishing for client and company websites. Coordinating writers, CMS workflows, AI-assisted content, and automation.
Director – Content, Lifecycle Marketing
Director leading CRM, email, and lifecycle marketing for Rate, a tech-driven mortgage lender. Managing campaign execution, automation, email production, optimization, and a high-performing marketing team.
Senior Content Manager
Senior Content Manager creating SEO-focused social content for airSlate’s SaaS workflow automation products. Managing distribution, AI-assisted production, analytics, and quarterly performance reporting.
Commercial Content Editor
Commercial Content Editor at Bitcoin.com, a crypto content and onboarding platform. Writing, editing, and scaling compliant sponsored content across editorial and marketing formats.
Director, Content Strategy
Content strategy director shaping College Board’s digital assessment platform. Owning product content, information architecture, editorial operations, and AI-enabled content workflows.
Content Lead
Content & Narrative Lead shaping Trulioo’s story as a global digital identity verification platform. Building editorial, research, multimedia, brand, and AI-enabled content systems.
Content Lead, Clip Testing System
Content lead optimizing short-form gospel clips for Christian media channels. Running testing cadence, performance decisions, coaching, and weekly analysis to grow audience reach.
Social Content Strategist – Creator
Social Content Strategist & Creator growing a D2C subscription brand’s Instagram presence. Creating short-form content and scaling influencer and UGC pipelines for subscription growth.
SEO, GEO Content Strategist
SEO/GEO Content Strategist shaping Cisco’s AI-search content practice for networking, security, and collaboration solutions. Driving organic visibility, technical discoverability, and authoritative content across buyer journeys.
Senior Content Strategist
Senior Content Strategist creating revenue-aligned B2B SaaS content for Hire Hangar’s global clients. Developing technical thought leadership, messaging, demand-generation assets, and sales enablement content to accelerate enterprise deals.
Communications and Content Manager
Communications and Content Manager producing newsletters, blogs, social content, and thought leadership for CDI, a nonprofit serving U.S. higher education. Expanding audience reach, media coverage, and partnership-supporting marketing collateral.
Bilingual Content Editor – English/Spanish
Bilingual Content Editor producing and approving English and Spanish digital content for Siege Media, a remote-first organic growth agency. Fact-checking, refining, and optimizing client copy across health, legal, finance, and tech topics.
Bilingual Content Editor – English/French
Freelance bilingual editor preparing and approving English/French web content for Siege Media, an organic growth agency. Fact-checking, optimizing structure, and aligning client copy with audiences and style guides.
Content Marketing Lead
Content Marketing Lead creating print, web, email, social, and advertising content for Zaner-Bloser, which develops literacy and math curriculum resources. Supporting campaigns, brand messaging, and sales conversion.
Senior Content Marketing Manager
Senior Content Marketing Manager creating content for Eleos Health’s behavioral healthcare technology. Driving brand awareness, reputation, and pipeline through content strategy, SEO, and AI workflows.
Content Distribution Manager
Content Distribution Manager responsible for managing digital content across platforms. Engaging audiences and driving content performance metrics for WorkRight's compliance and thought leadership.
Undergraduate Nursing Content Manager
Undergraduate Nursing Content Manager at Blueprint leading nursing content development for NCLEX and related products. Overseeing quality assurance and managing editorial teams in a remote setting.
Full Stack Content Strategist
Creative Full Stack Content Strategist for Sundays for Dogs creating engaging content for social media platforms. Collaborating with various teams to produce high-performing creative in fast-paced environment.
Content Marketing Manager
Content Marketing Manager creating engaging content that connects games with players and community members. Responsible for developing content strategies while collaborating with multiple teams at Turtle Rock Studios.