Global Talent Attraction, Content Strategist
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Job Description
Ford employer brand strategist creating recruitment campaigns and talent stories for Europe and Canada. Connecting career-site, social, event, email, and CRM content.
Responsibilities:
- Lead employer brand content strategy and recruitment marketing campaigns for Europe and Canada, aligned with regional hiring priorities and Ford’s global EVP
- Find and develop distinctive employee stories, talent value propositions, and messaging for priority audiences and career areas
- Write, edit, and guide content for career site pages, social media, video, email, CRM communications, and recruitment campaigns
- Develop content for talent events before, during, and after each event, including invitations, recruiter talking points, event messaging, and candidate follow-up
- Create messaging frameworks, templates, and toolkits that help regional teams use connected content while meeting Ford enterprise brand standards
- Partner with recruiters, regional employer brand leads, and business stakeholders to identify content needs and support attraction strategies for critical talent segments
- Analyze career site, campaign, social, and CRM performance; share findings and recommend improvements to content and the candidate experience
- Build connected content experiences across recruiter enablement materials, talking points, career site pages, social media, recruitment campaigns, talent events, email, and CRM communications
- Contribute to special projects and talent communities, including the Ford US Military community
Requirements:
- Bachelor's degree or higher in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and relevant professional experience
- 10+ years of experience in content strategy, employer brand, recruitment marketing, or communications, including responsibility for content across multiple channels
- 5+ years developing employer brand and recruitment marketing content, including employee stories and messaging for specific talent audiences
- 5+ years working in a global or matrixed organization, managing projects and relationships across markets
- Experience supporting talent attraction in Europe and Canada and adapting global messaging to regional hiring needs
- Experience activating a global employer value proposition (EVP) and developing talent value propositions for specific audiences
- Experience connecting content across career sites, recruiter materials, social media, career events, campaigns, email, and CRM communications
- Strong writing, editing, interviewing, and presentation skills, supported by samples that show personal contribution
- Ability to use career site, social media, campaign, and CRM data to evaluate content and recommend improvements
- Experience working with regional teams, recruiters, designers, agencies, and other creative partners
- Fluency in English
- Visa sponsorship is not available
- Must be legally authorized to work in the United States
- Preferred: experience in automotive, mobility, or a related global consumer brand
- Preferred: experience developing content for military talent or other specialized talent communities
- Preferred: experience managing external creative or media agencies and vendor relationships
- Preferred: experience presenting content strategy and performance findings to senior leaders
- Preferred: additional language proficiency, particularly French, German, or Spanish
Benefits:
- Opportunity to participate in Ford’s 401(k) match
- Immediate medical, dental, vision and prescription drug coverage (general posting benefit; supplemental role is not eligible for health benefits)
- Flexible family care days
- Paid parental leave
- New parent ramp-up programs
- Subsidized back-up child care
- Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
- Vehicle discount program for employees and family members
- Management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off
- Option to purchase additional vacation time
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