Creative Growth Designer – Motion & Video Lead
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Job Description
Creative Growth Designer focusing on performance-driven storytelling for Wisp's marketing team. Responsible for developing high-impact video-first creative across various platforms.
Responsibilities:
- Build and scale a continuous pipeline of high-performing video and motion-based ad creative across channels including Meta, YouTube, TikTok, CTV, and other paid platforms.
- Own the end-to-end creative process—from concepting and storyboarding to execution and delivery—across a range of formats including motion graphics, live-action, and short-form video.
- Rapidly iterate on creative based on performance data, testing new hooks, narratives, and formats to improve conversion and engagement.
- Partner closely with Growth Marketing and Operations teams to develop campaign concepts aligned with revenue-driving initiatives.
- Analyze creative performance and synthesize insights into clear recommendations, using data to inform future creative direction and optimization.
- Leverage AI tools and emerging technologies to enhance production speed, scalability, and creative output.
- Maintain high standards of craft and storytelling while operating in a fast-paced, high-volume production environment.
- Manage and mentor internal creative contributors and external agencies to ensure consistent, high-quality execution across all deliverables.
Requirements:
- 6–8+ years of experience in graphic design, with a strong focus on motion, video, and performance creative in agency or DTC in-house environments.
- Expert-level proficiency in After Effects and Premiere Pro, along with strong skills in Figma and Adobe Creative Suite (Photoshop, Illustrator).
- Deep understanding of paid social, digital advertising, and direct response creative—especially what drives engagement and conversion.
- Highly data-driven and comfortable using performance metrics and analytics to inform creative decisions and optimization.
- Experience developing campaigns across platforms such as TikTok, YouTube, Meta, CTV, and Snap.
- Fast, iterative thinker who can balance speed with a high level of craft and attention to detail.
- Comfortable owning projects end-to-end and thrive in a highly collaborative, cross-functional environment.
- Excellent communicator who can clearly articulate and defend creative decisions while incorporating feedback from multiple stakeholders.
- Bonus: Experience incorporating AI tools into your creative workflow to improve efficiency and output.
Benefits:
- Visa sponsorship or transfer is not available for this position at present. Must be authorized to work in the country this requisition states.
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