Creative Marketing Manager
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Job Description
Creative Marketing Manager at Lorikeet overseeing brand and performance campaigns using AI tools. Collaborating across teams to drive growth and content strategy in a remote setting.
Responsibilities:
- Own both ends of the creative spectrum: brand campaigns that establish Lorikeet as a category leader, and performance creative optimised for clicks, conversions, and pipeline
- Produce creative for paid marketing: 15-second videos, static images, and carousel ads for LinkedIn, YouTube, Google, and Reddit
- Build and maintain the brand book while ensuring it translates into high-performing ad creative
- Run A/B tests on creative, analyse results, and iterate based on performance data
- Produce content across formats: founder talking head videos, product demos, customer testimonials, podcast episodes, case studies, and one-pagers
- Build scalable content systems: structure, tag, repurpose, and distribute content efficiently
- Use AI tools (Claude, Midjourney, Runway, Descript, and others) to accelerate production without sacrificing quality
- Own the creative asset library and ensure sales, paid media, and socials always have what they need
- Manage agency and contractor relationships for social media, video production, motion design, and copywriting
- Own social media strategy and execution through external partners, ensuring consistent presence and engagement
- Coordinate across multiple external partners while maintaining brand consistency and quality standards
- Know when to build in-house vs. outsource, and manage the mix effectively
- Approach creative with a growth mindset: hypothesise, test, measure, iterate
- Track creative performance metrics (CTR, conversion rates, engagement) and use data to inform decisions
- Run creative experiments alongside paid media: new formats, hooks, and messaging angles
- Contribute to marketing's overall experimentation velocity
Requirements:
- 4–7 years in brand marketing, creative production, or content marketing
- Highly proficient with AI tools — you should already be using Claude, Midjourney, Runway, or similar to produce content
- Understands both brand and performance creative: can build a brand campaign and produce effective ad creative for conversions
- Experience managing agencies and contractors: you've sourced and directed external partners for social, video, and design
- Strong design sensibility: great if you're a designer, but at minimum you know good from great and can direct creative work effectively
- Growth mindset: comfortable with experimentation, measurement, and iteration
- Understands content engineering: how to structure content for scale, repurposing, and distribution
- Willingness to wear many hats: strategy, production, and vendor management all sit with you
- Portfolio that shows range across brand work, performance creative, and content production
Benefits:
- Health insurance
- Professional development opportunities
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