CRM Associate – Part-Time
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Job Description
CRM Associate at Skylight handling lifecycle marketing programs across various channels like Email and SMS. Focusing on customer engagement and optimizing campaign performance.
Responsibilities:
- Maintain a monthly CRM calendar based on seasonality, promotions, launches, etc.
- Build, deploy, and optimize Email and SMS campaigns within our marketing platforms
- Support automated lifecycle flows including welcome, cart and browse abandonment, refer-a-friend communications, and more
- Segment audiences based on behavior, purchase history, and engagement data to drive personalization
- Conduct A/B testing on subject lines, creative, timing, and messaging to improve performance
- Monitor KPIs including open rate, CTR, CVR, and revenue attribution
- Partner with Creative, Brand, and Product teams to align campaign messaging with site experience and product or feature launches
- Maintain CRM database hygiene and ensure compliance with data privacy regulations
- Prepare weekly and monthly performance reports with actionable insights
Requirements:
- 1-3 years of CRM, email, or digital marketing experience
- Strong analytical skills with proficiency in Excel or Google Sheets
- Understanding of customer segmentation and lifecycle marketing strategies
- Detail-oriented with strong organizational and time-management skills
- Comfortable working in a fast-paced, performance-driven environment
- **Nice to have:**
- Experience with Klaviyo, Postscript and/or Attentive
- Experience with refer-a-friend programs
Benefits:
- Pay: $50-60/hour
- Hours: 20 hours per week
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