CRM Specialist, Klaviyo, Email Marketing
Posted 3hrs ago
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Job Description
CRM Specialist handling email marketing for a fast-growing US company. Building and optimizing email campaigns using Klaviyo with a focus on performance and deliverability.
Responsibilities:
- Build and execute image-based email campaigns in Klaviyo with a strong focus on conversion.
- Design and optimize emails for dark mode rendering across different devices and clients.
- Develop and manage automated flows (welcome series, abandoned cart, retention, etc.).
- Implement audience segmentation strategies to improve targeting and personalization.
- Run and analyze A/B tests to continuously improve campaign performance.
- Ensure best practices in email deliverability, including structure, load times, and compliance.
- Optimize emails for mobile rendering and cross-platform compatibility.
- Apply fallback strategies (alt text, layout structure) to ensure usability across email clients.
- Collaborate with design and marketing teams to align messaging and visual assets.
Requirements:
- Proven hands-on experience with Klaviyo (REQUIRED)
- Experience building image-heavy email templates with strong attention to detail
- Solid understanding of email rendering limitations across devices and clients
- Knowledge of dark mode optimization, alt text usage, and fallback best practices
- Experience with segmentation, flow logic, and lifecycle marketing strategies
- Strong analytical mindset with experience interpreting campaign performance data
- Attention to detail and focus on user experience and visual quality.
Benefits:
- Flexible hours
- Contractor model
- Competitive compensation in USD
- Collaborative environment



















