Customer Growth Marketing Manager, B2B, Post-Sale Lifecycle
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Job Description
Customer Growth Marketing Manager focusing on B2B post-sale lifecycle programs at Medely. Leading strategy to engage, retain, and expand healthcare facility customer base remotely.
Responsibilities:
- Own and scale B2B post-sale lifecycle strategy across onboarding → activation → adoption → retention → expansion.
- Build segmented lifecycle journeys tailored to distinct facility personas (e.g., admins, schedulers, operators, power users).
- Leverage customer usage signals and engagement data to identify opportunities and improve lifecycle performance.
- Develop and optimize customer communications across channels including email, in-app messaging, direct mail, and other lifecycle touchpoints.
- Partner closely with Sales + Account Management to support post-sale nurturing, expansion, upsell/cross-sell, and reactivation initiatives.
- Design lifecycle programs built for a future product-led motion, including automated onboarding, milestone campaigns, and feature adoption journeys triggered by customer behavior.
- Conceptualize and manage incentive-based campaigns (e.g., limited-time offers, referral bonuses, usage rewards) to drive behaviors like first-time bookings, repeat usage, increased frequency, or feature adoption.
- Lead experimentation and optimization through A/B testing, hypothesis-driven iteration, and lifecycle roadmap planning.
- Establish lifecycle KPIs (activation/adoption/usage/retention/expansion) and regularly report results and insights to stakeholders.
Requirements:
- 5+ years of experience in lifecycle, retention, CRM, or customer growth marketing.
- 2+ years focused on B2B audiences and/or a sales-led customer motion (AM/CS partnership).
- Strong understanding of the post-sale B2B customer journey: onboarding, product adoption, retention, reactivation, and expansion.
- Experience building lifecycle journeys using behavioral/usage signals - not just time-based drip campaigns.
- Ability to translate customer + product insights into programs that drive measurable impact.
- Analytical, structured, and comfortable with testing and optimization.
- Excellent cross-functional partner - able to collaborate with Product, Sales, AM/CS, and Data.
Benefits:
- Competitive Compensation: Based on experience and performance
- Long-term Incentives: 401k
- Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
- Flexibility: We believe that work/life balance is important, so we offer flexible and unlimited PTO
- Paid parental leave
- Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!
- Ownership: Drive meaningful business impact on a team you’ll help build and define!
- Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!
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