Global Growth Marketing Manager
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Job Description
Global Growth Marketing Manager leading diner acquisition strategy across New Zealand, Australia, and UKI for First Table. Collaborating with various teams to drive sustainable and profitable growth.
Responsibilities:
- Own diner acquisition strategy across New Zealand, Australia, and UKI
- Lead channel mix, media investment, and acquisition budget allocation
- Develop market-specific growth plans, with a strong focus on scaling UKI demand
- Lead our performance agency relationship, from strategy and briefs through to outcomes
- Use CAC, ROAS, payback period, LTV, conversion rates, and channel ROI to guide investment decisions
- Partner with Marketing, Product, Data, and Engineering, to improve first-booking conversion
- Champion experimentation across audiences, creative, messaging, offers, landing pages, app store experiences, and user journeys
- Build clear reporting and recommendations that help the business understand what drives sustainable growth
Requirements:
- At least 5 years’ experience in growth, digital, acquisition, or performance marketing, ideally within a marketplace, app-based, subscription, product-led, or high-growth consumer business
- Strong hands-on experience across paid acquisition channels, particularly Google and Meta
- Commercial confidence managing meaningful budgets and making investment recommendations
- Experience managing performance agencies or external partners
- A strong understanding of how brand, creative, media, conversion, and customer value work together
- Confidence using growth metrics such as CAC, ROAS, LTV, payback period, conversion rates, and channel ROI
- Working knowledge of experimentation, attribution, SEO, GEO, CRO, ASO, and organic acquisition levers
- Excellent communication skills, with the ability to turn complex insight into clear commercial recommendations
Benefits:
- Real ownership of global diner acquisition across three international markets
- The chance to shape First Table’s growth strategy at an exciting stage of scale
- A role with senior visibility and meaningful influence across the business
- The opportunity to work across the full growth system, not just paid channels
- A collaborative, ambitious team that values experimentation, commercial thinking, and practical action
- Opportunities to use AI, automation, data, and emerging technology in meaningful ways
- Perks like free First Table bookings, referral incentives, team recognition, and regular opportunities to celebrate wins
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