Customer Insights Team Lead
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Job Description
Customer Insights Team Lead transforming automotive customer and marketing data into actionable insights. Leading SQL analysis, reporting, and analyst guidance for Fullpath’s AI-powered dealership platform.
Responsibilities:
- Partner with the AVP of Client Strategy to prioritize projects, analyze business needs, and support customer and go-to-market initiatives
- Lead complex data analyses related to customer strategy, marketing performance, ROI, and business growth
- Use SQL to extract, manipulate, and analyze data while ensuring accuracy and data quality
- Translate analytical findings into clear insights, narratives, reports, and presentations for internal stakeholders and customers
- Support customer presentations, QBRs, and strategic initiatives by identifying trends, opportunities, and actionable recommendations
- Provide guidance to Business Data Analysts, establish best practices, and help prioritize incoming requests and team resources
- Identify opportunities to streamline and automate reporting and analytical processes
- Collaborate cross-functionally with Customer Success, Product, Operations, and other teams
- Stay current on emerging technologies, including AI, to improve analytical workflows and outcomes
Requirements:
- Proven experience conducting complex data analysis and translating findings into actionable business or customer recommendations
- Strong, hands-on SQL skills with experience extracting and analyzing data from large databases
- Experience working with customer, marketing, business, or operational data
- Understanding of marketing concepts and KPIs, including digital advertising, lead management, email marketing, lifecycle marketing, website conversion, and campaign performance
- Ability to turn data into a clear narrative and communicate insights to technical and nontechnical audiences
- Strong analytical, problem-solving, and business acumen skills
- Experience guiding, mentoring, or establishing best practices for analysts or other team members
- Strong organizational and prioritization skills
- Experience collaborating cross-functionally with Customer Success, Marketing, Product, and Operations
- Legal authorization to work in the United States without sponsorship now or in the future
- Ability to sit for extended periods and perform extensive computer work
- Ability to perform job duties from a home office using necessary technology and maintaining productivity
- Regular, reliable attendance and punctuality
- Experience in automotive, dealership data, marketing technology, CRM, marketing automation, or CDP environments is preferred
- Experience with Python or R, reporting automation, customer presentations, QBRs, or AI-enabled workflows is a plus
Benefits:
- Competitive compensation
- Comprehensive benefits
- Flexible, family-friendly environment supporting work-life balance
- Medical insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Life/AD&D insurance
- Employee Assistance Program (EAP)
- 15 vacation days per year to start
- 80 hours of sick leave
- 12 paid holidays
- Paid parental leave
- 401k with company match
- Learning, growth, and ownership opportunities
- Global team environment
- Cutting-edge AI technology
- Feedback, initiative, and mutual success culture
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