Demand Generation Manager – Agency
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Job Description
Demand Generation Manager leading strategy and performance of integrated demand generation campaigns across diverse B2B clients. Blending strategic insight, technical expertise, and mentorship.
Responsibilities:
- Own the planning and execution of integrated demand gen campaigns across assigned client accounts
- Build multi-touch campaign plans that connect messaging, content, targeting, and conversion mechanics into a cohesive program
- Bring a test-and-learn mindset to campaign execution
- Lead campaign strategy across key demand channels including email, landing pages, paid media, LinkedIn organic, webinars/events
- Track campaign performance end-to-end, from traffic and conversion rates to lead quality, pipeline influence, and ROI
Requirements:
- 5+ years of experience in demand generation, growth marketing, or campaign strategy for B2B organizations
- Built full-funnel campaigns that include multiple channels, not just paid media
- Fluent in HubSpot Marketing Hub, including segmentation, workflows, nurture strategy, reporting, and campaign setup
- Understanding of paid platforms (Google Ads, LinkedIn Ads, retargeting)
- Organized, decisive, and able to lead campaign execution without constant oversight
Benefits:
- Competitive salary based on experience
- Benefits package, including health, dental and 401k with employer contribution
- Paid parental leave and compassionate care time
- Performance-based bonuses and incentives
- Paid holidays and PTO from day one
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