Performance Marketing Specialist
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Job Description
Google Acquisition Senior Manager at Moniepoint driving scalable growth across personal and business banking products. Own channel performance and technical infrastructure for Google acquisitions.
Responsibilities:
- We are hiring for a dedicated Google Acquisition function to drive scalable customer growth across both our personal and business banking products.
- This Senior Manager will own the end-to-end Google performance channel — from campaign architecture and technical infrastructure to economic modelling and channel governance.
- This is not an execution role dressed up as a leadership role. We need someone who thinks in systems, works from first principles, and has the depth to make credible judgements on strategy, technology, and economics simultaneously.
- Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisition.
- Build and maintain campaign structures optimised for Moniepoint's dual-product funnel.
- Set bidding strategies, budget allocation frameworks, and creative testing cycles that reduce dependence on any single signal or format.
- Own campaign performance end-to-end: from brief to launch to optimisation to reporting.
- Partner with engineering and data teams to ensure event data flowing to Google is accurate, complete, and timely.
Requirements:
- 6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale
- Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding
- Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component matters
- Fluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisions
- Experience operating in a fintech or financial services context, with direct knowledge of the acquisition compliance and trust dynamics unique to financial products
- Strongly Preferred
- Experience running Google acquisition in Sub-Saharan Africa or comparable emerging markets — Nigeria specifically is a significant advantage
- Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions as mechanisms for improving signal quality in cookieless or app-first environments
- Experience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systems
- Prior work on dual-product or dual-segment acquisition (e.g., consumer and SME / business) with separate funnel logic.
Benefits:
- Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth.
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