Head of Paid Search, AI Advertising
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Job Description
Head of Paid Search & AI Advertising leading complex Paid Search strategies for international clients at an independent agency. Fully remote role with a focus on strategic ownership and collaboration in multilingual environments.
Responsibilities:
- Own the strategic direction of complex Paid Search setups and international client accounts
- Develop and evolve cross-channel Paid Search and full-funnel strategies
- Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability
- Establish and continuously improve a strong testing and learning culture within Paid Search – including clear hypotheses, structured testing, and systematic derivation of insights
- Ensure that new ideas, formats, and platform features are continuously evaluated, tested, and refined
- Provide strategic consulting at eye level – including close collaboration and sparring with clients and internal stakeholders
- Take functional leadership of the entire international SEA / Paid Search team: methodologies, standards, quality, and development
- Enable, mentor, and support team members in their day-to-day operational work
- Lead pitches, client presentations, and internal knowledge-sharing formats
Requirements:
- At least 5 years of experience in Paid Search / SEA / Search Advertising
- Strong strategic understanding of performance marketing, business objectives, and digital ecosystems
- Experience with complex account structures, automation, and modern Paid Search setups
- A passion for developing hypotheses, testing ideas, and continuously improving performance
- Proven experience in strategic consulting and direct client interaction
- Structured, self-driven working style – especially in a remote environment
- Fluent (business-level) German and English skills are required
Benefits:
- 100% remote work with flexible working hours
- A high level of trust and ownership from day one
- Short decision-making paths and direct collaboration with strategy, tech, and management
- International client projects with high visibility and strategic impact
- No micromanagement – we measure outcomes, not hours
- A collaborative, highly skilled team with a hands-on mindset
- Plenty of room for professional growth, knowledge sharing, and personal development
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