Demand Generation Manager
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Job Description
Demand Generation Manager owning B2B demand generation and ABM for Lumeris’s primary-care healthcare platform. Driving enterprise health-system engagement, pipeline acceleration, and revenue through integrated campaigns.
Responsibilities:
- Own Demand Generation and Account-Based Marketing initiatives for Tom, Lumeris’s Primary Care as a Service platform
- Develop and execute comprehensive quarterly marketing plans to achieve prospect, opportunity, and revenue goals
- Build and scale targeted ABM programs for large health systems
- Orchestrate multi-channel campaigns engaging key decision-makers through complex buying cycles
- Manage vertical campaign budgets
- Partner with Product Marketing and Corporate Communications to deliver full-funnel GTM campaigns across paid media, content, events, and outbound plays
- Collaborate with Sales Representatives and SDRs on account plays and target accounts
- Produce case studies, white papers, webinars, and sales enablement tools with marketing teams
- Build and maintain performance dashboards tracking campaign health, account engagement, and funnel velocity
- Use data insights to optimize marketing spend
- Support trade shows and event activations to generate enterprise leads and deepen target-account relationships
Requirements:
- 5+ years enterprise B2B demand generation experience
- Experience marketing to health system and healthcare provider group executives is a plus
- Experience developing and executing automated marketing campaigns and lead nurturing using marketing automation and CRM; HubSpot and Salesforce preferred
- Experience managing digital marketing campaigns, including paid search, paid and organic social, display, retargeting, and email
- Advanced knowledge of social media platforms, strategies, and tactics, particularly LinkedIn
- Strong understanding and hands-on experience using Google Analytics to track, monitor, analyze, and optimize campaigns
- Strong comprehension of SEO/AEO/GEO
- Attention to detail with outstanding project management skills, including experience with project management systems
- Ability to collaborate with internal and external teams
- Demonstrate good judgment and uncompromising integrity
- Comfortable navigating ambiguous and changing situations
- Ability to juggle multiple projects while maintaining attention to detail and on-time delivery
- Authorized to work in the United States; visa sponsorship is unavailable
Benefits:
- Medical, Vision and Dental Plans
- Tax-Advantage Savings Accounts (FSA & HSA)
- Life Insurance and Disability Insurance
- Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
- Employee Assistance Program
- 401k with company match
- Employee Resource Groups
- Employee Discount Program
- Learning and Development Opportunities
- Performance-based incentive and/or equity may be available for certain roles
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