Digital Marketing Lead
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Job Description
Digital Marketing Lead contributing to planning and execution of digital marketing activities for brand awareness. Collaborating with cross-functional teams to create content and manage digital channels.
Responsibilities:
- Contribute to digital marketing campaigns, including content creation and distribution
- Support demand generation activities in collaboration with sales and marketing teams
- Assist in preparing promotional materials, presentations, and events
- Create and publish content for digital channels such as LinkedIn, websites, and newsletters
- Support development of product-related content in collaboration with internal teams
- Help maintain consistency and quality across marketing communications
- Support the maintenance and use of marketing platforms such as HubSpot, LinkedIn, and WordPress
- Maintain and update contact databases and marketing assets
- Assist with website updates, including content management and SEO improvements
- Conduct market research and support analysis of marketing data and performance
- Use analytics tools to track engagement and campaign effectiveness
- Contribute to reporting and insights to inform future activities
- Support planning and coordination of trade shows, events, and webinars
- Assist with logistics and marketing materials for external engagements
Requirements:
- Experience in digital marketing, content marketing, or related roles
- Experience working with digital platforms, campaigns, or content creation
- Exposure to B2B or technology-focused marketing is helpful but not required
- Strong written and verbal communication skills
- Ability to organize tasks and manage multiple priorities
- Familiarity with digital tools such as CRM systems, analytics platforms, or marketing software
- Interest in working with technical products or concepts
- Attention to detail and a structured approach to work
- Degree in Marketing, Business, Communications, or a related field, or equivalent experience
Benefits:
- Collaborative and team-oriented mindset
- Curiosity and willingness to learn
- Adaptability in a dynamic environment
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