Digital Marketing Manager
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Job Description
Digital Marketing Manager at Concord Hospitality, overseeing execution of digital marketing strategies and SEO efforts. Collaborating with teams to enhance brand presence and drive bookings.
Responsibilities:
- Support the strategy and execution of Concord’s digital marketing plans.
- Provide best-in-class service to internal partners and external customers at all times.
- Oversee SEO efforts including keyword analysis, title/meta tag optimization, content updates, and monthly performance reporting.
- Review and maintain hotel websites, corporate pages, and stand-alone sites to ensure content aligns with brand standards and policies.
- Coordinate digital media assets and ensure optimal presentation across platforms.
- Implement digital marketing initiatives as directed by the Sr. Director of Digital Marketing.
- Assist in digital marketing training and awareness programs for hotel teams.
- Represent Concord and its hotels professionally in all communications and engagements.
- Travel to hotel locations as needed (approx. 10% travel expected).
Requirements:
- 2–5 years of experience in digital marketing, preferably within the hospitality industry with a hotel management company, agency or major brand.
- Familiarity with brand tools and CMS platforms (e.g., Marriott, Hilton, Hyatt systems a plus).
- Strong understanding of SEO, content strategy, and digital distribution channels (OTA, GDS, CRO, WEB) - paid media management.
- Strong reporting and analytics skills and AI aptitude.
- Excellent communication and project management skills.
- Ability to travel as needed and manage multiple projects across various stakeholders.
- Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred.
Benefits:
- Competitive wages
- Medical, dental, and vision insurance
- Life insurance and short/long-term disability options
- 401(k) with company match
- Tuition assistance
- Discounted room rates at Concord-managed hotels
- Training, development, and career advancement opportunities
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