Digital Marketing Manager
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Job Description
Digital Marketing Manager leading digital marketing strategies for growth at Pearl Talent. Managing paid media, email, and analytics across multiple platforms in a fully remote setup.
Responsibilities:
- Manage and optimize paid campaigns across Google Ads, Meta, TikTok, and other platforms
- Develop targeting strategies, audience segmentation, and testing frameworks
- Monitor KPIs including ROAS, CPA, CTR, and conversion rates
- Scale winning campaigns while maintaining efficiency
- Manage budgets, bidding strategies, and campaign pacing
- Develop digital marketing strategies aligned with growth objectives
- Plan and execute multi-channel campaigns end to end
- Coordinate creative assets, timelines, and workflows
- Test new channels, platforms, and campaign approaches
- Partner with founders or marketing leaders on strategic initiatives
- Execute email campaigns, newsletters, and automated flows
- Build and optimize funnels for acquisition, retention, and re-engagement
- Segment audiences and personalize messaging
- A/B test subject lines, copy, CTAs, and timing
- Integrate email with broader marketing workflows
- Track performance across channels using analytics platforms
- Analyze funnels, attribution, and customer journeys
- Build reports and dashboards for stakeholders
- Identify optimization opportunities and growth insights
- Inform budget allocation through data-driven decisions
- Oversee content distribution across digital channels
- Maintain social calendars and publishing workflows
- Review content for brand consistency and quality
- Optimize repurposing workflows across platforms
- Track engagement metrics and iterate strategy
- Maintain marketing tools, automation, and workflows
- Support AI-powered marketing processes
- Document SOPs and best practices
- Identify opportunities to improve efficiency through tooling
Requirements:
- 1–3+ years of experience in digital, performance, or growth marketing
- Proven experience managing paid media campaigns with measurable results
- Strong understanding of funnels, attribution, and optimization
- Experience across multiple digital channels (paid, email, analytics)
- Data-driven mindset with strong analytical skills
- Excellent English communication skills
- Ability to work independently in a remote environment
- E-commerce, DTC, or marketplace marketing experience
- Influencer or creator marketing exposure
- SEO or CRO fundamentals
- Experience managing agencies or junior marketers
- Familiarity with international or multi-market campaigns
Benefits:
- Competitive Salary: Based on experience and skills
- Remote Work: Fully remote — work from anywhere
- Generous PTO: In accordance with company policy
- Direct Mentorship: Access to global industry leaders
- Learning & Development: Continuous growth resources
- Global Networking: Work with international teams
- Health Coverage (Philippines only): HMO after 3 months (full-time)
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