Director of Product Management – Digital Marketing, Automotive Insights
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Job Description
Director of Product Management leading execution of data-driven marketing products in automotive insights. Overseeing product lifecycle and collaboration with engineering and marketing teams to deliver scalable solutions.
Responsibilities:
- Partner with Marketing Business GM to define and lead the strategic product roadmap for automotive marketing analytics, loyalty studies, and digital marketing audience generating products
- Identify market opportunities and emerging trends across automotive, consumer behavior, and performance marketing
- Develop long-term product vision aligned with our goals and revenue targets
- Lead end-to-end product lifecycle: discovery, requirements, prioritization, develop, launch, and iteration
- Collaborate with engineering, data science, analytics, UX, and marketing teams to deliver high performing, scalable products
- Ensure product solutions incorporate accurate automotive data, segmentation models, loyalty measurement methodologies, omnichannel audience activation workflows and measurements
- Work with automotive OEMs, dealerships, digital marketing agencies, and enterprise accounts to understand needs and use cases
- Represent the product suite externally through customer meetings, industry events, and solution demos
- Translate customer feedback into applicable product requirements
- Mentor product managers and foster a culture of innovation and data driven decision-making
- Partner with Technology, Sales, Operations, and Marketing to lead product adoption, go to-market strategies, and training
- Align teams around KPIs such as revenue growth, customer retention, product engagement, and market expansion
Requirements:
- 10+ years of experience in product management, with at least 5 years in a leadership role
- Experience in the automotive industry (OEM, dealership, aftermarket, auto data, or related fields)
- Experience with digital marketing, including AdTech, martech, audience segmentation, DSPs, CDPs, and media activation
- Experience building data, analytics, or research products (automotive statistics, loyalty metrics, consumer insights)
- Experience in defining product requirements, mapping customer journeys, and managing complex technical roadmaps
- Experience translating technical concepts to non-technical audiences
- Experience collaborating with engineering, analytics, and data science teams.
Benefits:
- Great compensation package and bonus plan
- Core benefits including full medical, dental, vision, and matching 401K
- Fully remote environment
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
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