Experienced Digital Marketing Specialist
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Job Description
Experienced Digital Marketing Specialist managing digital marketing activities for a client in the vocational education sector. Optimizing campaigns and reporting performance data with a focus on collaboration during AU business hours.
Responsibilities:
- Manage and maintain existing Google Ads campaigns
- Conduct keyword research and optimisation
- Monitor budgets, bids, ad performance, and conversions
- Update ad copy and extensions as required
- Identify opportunities to improve performance and reduce cost per lead
- Adjust Ads on a weekly basis to support the demand of the courses.
- Perform keyword research and tracking
- Optimise on-page SEO elements (meta titles, descriptions, headings, internal links)
- Monitor keyword rankings and organic traffic
- Conduct competitor SEO analysis for targeted keywords
- Flag technical SEO issues and provide recommendations
- Maintain and update business information on the company’s business page
- Regular sync between google and bing places listing
- Build and schedule email marketing campaigns (currently using mailchimp)
- Design email templates aligned with brand guidelines
- Assist with list segmentation and basic automation
- Track performance (open rates, CTRs, conversions) and suggest improvements
- Assist in scheduling and implementing SMS marketing campaign
- Assist with design of digital flyers, brochures, and basic marketing materials
- Prepare assets suitable for digital use (and print where required)
- Prepare monthly performance reports, including:
- Google Ads (SEM) results
- SEO performance and keyword rankings
- Competitor analysis for key search terms
- Summarise insights in clear, non-technical language
- Highlight trends, wins, issues, and improvement opportunities
- Report on Competitor Analysis for popular keywords rankings across all the training courses
- Keywords Gap Analysis
- Proactively analyse campaign and channel performance
- Suggest optimisation ideas and best-practice improvements
- Identify new keyword opportunities and content ideas
- Implement approved changes efficiently
Requirements:
- Proven experience as a Digital Marketing VA or similar role
- Hands-on experience with Google Ads and SEO tools
- Experience with email marketing platforms (e.g. Mailchimp or similar)
- Graphic design experience using tools such as Canva
- Strong reporting and analytical skills
- Excellent written English and ability to follow instructions
- Offshore / remote role
- Ongoing engagement
- Must be available for regular check-ins and monthly reporting
- Desirable
- Experience working with Australian businesses
- Familiarity with Google Analytics, Search Console, and reporting dashboards
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