Digital Marketing Manager
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Job Description
Digital Marketing Manager leading growth and acquisition strategy for a social gaming business. Overseeing paid campaigns and optimizing marketing efforts with a strong focus on data and AI solutions.
Responsibilities:
- Take full ownership of the digital marketing roadmap
- Lead end-to-end management of paid social campaigns
- Monitor and report on campaign fiscal health
- Direct evolution of visual and messaging assets
- Manage the integration into major affiliate networks
- Proactively identify new opportunities for expansion
- Actively use AI to enhance and optimize campaigns
- Responsible for achieving performance targets
Requirements:
- Deep expertise in Meta Ads Manager and TikTok for Business
- Strong understanding of pixel implementation and attribution modeling
- Data-first approach to marketing
- Ability to translate complex metrics into clear insights
- Strong experience managing budgets
- Proven track record of maintaining efficient acquisition costs
- Ambition to grow alongside the business
Benefits:
- Professional autonomy
- Platform for expertise to correlate with company-wide success
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