Digital Marketing Manager
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Job Description
Digital Marketing Manager leading digital campaigns and enhancing Arkos Health’s digital environment. Creating strategies and optimizing user engagement across multiple channels in healthcare.
Responsibilities:
- Develop and implement integrated digital marketing strategies across email, web, social, SEO, and paid media
- Manage the digital marketing calendar, aligning priorities with corporate and local market initiatives
- Collaborate with creative, operational, and local teams to ensure campaigns resonate across channels and audiences
- Build scalable digital templates, assets, and components that can be reused across multiple states and health plan partners
- Own the Arkos Health website, ensuring content is current, user-friendly, SEO-optimized, and aligned with our brand and voice
- Develop dashboards and monitoring structures for funnel progression, drop-off points, and market-level performance
- Create branching logic, triggers, and dynamic paths based on eligibility, readiness, data, and engagement
- Lead efforts to enhance existing digital platforms and develop new microsites, landing pages, or engagement tools from the ground up
- Launch and manage paid media campaigns across platforms like Google, Meta, LinkedIn, and programmatic networks
- Track and optimize campaign performance using tools like Google Analytics, Salesforce, and Marketing Cloud, with a sharp eye on cost-efficiency and ROI
- Serve as the digital marketing liaison to Arkos’ local markets, helping lift regional stories, events, and outreach campaigns
- Ensure digital executions maintain brand consistency while offering space for market-level relevance
- Support co-branded and plan-specific digital content to deepen alignment with partners
Requirements:
- Bachelor’s degree in marketing, digital media, communications, or a related field
- 5+ years of digital marketing experience, preferably in healthcare or regulated industries
- Strong expertise in HubSpot Marketing Hub (required)
- Experience managing or launching websites, digital platforms, landing page development, or social media microsites/location pages
- Proven success building multi-channel campaigns and automated journeys
- Proficiency with digital analytics platforms, with the ability to apply insights across paid media, SEO, email marketing, and multi-channel reporting
- Analytical mindset with the ability to translate data into actionable recommendations
- Excellent communication and project management skills with a proactive, collaborative approach
- Comfortable working independently in a remote, fast-moving environment.
Benefits:
- Employer-paid Medical, Dental and vision premiums at no cost to you
- Employer-paid Short-Term Disability premiums at no cost to you
- Employer-paid Life Insurance premiums at no cost to you
- Employer matching 401(k)
- 15 days annual combined sick/vacation and 10 days of holiday during your first year
- Your Birthday off!
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