Digital Marketing Specialist
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Job Description
Marketing Specialist leading digital content strategy and managing communications for WSI's global presence, ensuring brand consistency and engagement across digital platforms.
Responsibilities:
- Develop and execute WSI's digital content strategy, ensuring consistent and engaging messaging across all channels
- Lead the development and maintenance of WSI's brand voice, ensuring a professional and industry leading presence
- Manage daily digital marketing operations across global markets, optimising campaigns to drive conversions and lead generation
- Build and enhance WSI's digital brand through engaging and industry specific content
- Plan and deliver structured content calendars across all platforms, aligning business priorities
- Analyse campaign performance using data and analytics tools, providing insights and recommendations for improvement
- Own and deliver a comprehensive LinkedIn strategy including; Creating and managing structured posting schedules
- Managing executive LinkedIn profiles to build personal brands and industry visibility
- Coordinating Sales team LinkedIn activity
- Develop and manage an annual pipeline of white papers and case studies, including planning, stakeholder coordination, deadlines, and promotional strategies across LinkedIn and the company website.
- Represent the marketing function at events and conferences, actively engaging with prospects and stakeholders, and developing a strong understanding of WSI and it's offerings.
- Collaborate closely with the Sales team to support lead generation activities, including campaign execution, CRM usage, email marketing, and reporting on campaign impact.
- Bring innovation and energy to the role by identifying new marketing approaches, leveraging AI and emerging tools, and continuously improving ways of working.
- Design and produce high quality digital assets (graphics, presentations, visual content) using tools (e.g., Adobe Creative Suite, PowerPoint), ensuring consistent and premium brand identity.
Requirements:
- Hands on experience in implementing, managing and optimising key digital marketing channels (e.g. social media, email, website, SEO)
- Proficiency in presentation and visual design tools, including PowerPoint and Adobe Creative Suite (Photoshop, Illustrator), Canva or equivalent
- Experience with CMS and website editing (e.g. Wordpress or equivalent)
- Experience using CRM and email marketing platforms (e.g. Salesforce, HubSpot, or similar)
- Experience managing social media strategy, particularly LinkedIn
- Strong content creation and copywriting skills, with the ability to adapt tone and messaging for different audiences and platforms
- University degree in Marketing, Business, Communications or a related field
- Experience in digital marketing, content strategy, and campaign execution, ideally within a B2B environment
- Hands on experience with CRM and marketing platforms
Benefits:
- Excellent Benefits for Full-Time Employees
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