Digital Marketing Manager
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Job Description
Digital Marketing Manager planning and executing digital marketing programs to drive audience engagement and demand. Collaborating across teams to measure and report impact on pipeline and revenue.
Responsibilities:
- Build lifecycle, nurture, newsletter, and one-off campaigns with strong segmentation and QA.
- Develop automated journeys (welcome, re-engagement, nurture) and run targeted A/B tests.
- Maintain list hygiene, consent/opt-in flows, and UTM governance.
- Manage lead scoring, lifecycle stages, and CRM workflows; support clean marketing-to-sales handoff.
- Manage budgets and pacing across LinkedIn, Google Ads, and other relevant channels.
- Launch and optimize retargeting programs and build lookalike audiences.
- Own campaign structure, trafficking, naming conventions, and pixel accuracy.
- Explore and test new channels (YouTube, programmatic, paid content distribution).
- Support landing page builds, CMS updates, and onsite personalization.
- Run CRO tests across pages, forms, and user flows.
- Use behavioral analytics tools (e.g., Hotjar) to generate insights and drive improvements.
- Define KPIs across channels and funnel stages; build recurring dashboards.
- Own tracking (GA4, Tag Manager, pixels, CRM integrations, attribution models).
- Analyze performance, deliver insights, and recommend optimizations.
- Contribute to forecasting, budgeting, CAC/CPL analysis, and pipeline reporting.
- Partner with content, design, product, and sales teams on messaging and campaign execution.
- Ensure brand consistency, regulatory compliance, and high-quality delivery.
- Maintain campaign calendars, documentation, and structured processes.
- Manage marketing vendors, agencies, and technology tools.
Requirements:
- Experience in digital marketing with success in demand gen, ABM, lead scoring, and full-funnel optimization.
- Direct ownership of email, and paid social performance, and budgets.
- Proven experience driving MQL/SQL pipeline at scale.
- Expertise in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, and GTM.
- Strong background in A/B testing, experimentation, and landing page optimization.
- Knowledge of GDPR/CCPA, tracking limitations, and evolving privacy requirements.
- Strong audience research, persona development, and insight translation skills.
Benefits:
- Comprehensive nationwide medical, dental, and vision coverage.
- Time off as needed: Flexible vacation policy and ten company-wide holidays, plus annual winter break between Christmas and New Year's
- 16 weeks of fully paid parental and family leave with no tenure requirement
- Remote-friendly work culture with annual company-wide retreats
- Reimbursement for your work-from-home setup and monthly work-from-home stipend
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