Digital Marketing Specialist – Email Marketing, E-commerce
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Job Description
Digital Marketing Specialist focusing on email marketing for a marine dock supplies e-commerce business. Engaging customers through effective email campaigns in a remote setting.
Responsibilities:
- Plan, build, and execute email marketing campaigns including promotional, lifecycle, and automated flows
- Write clear, engaging, and conversion-focused email copy
- Manage and optimize campaigns using Klaviyo
- Collaborate on email-related content that may overlap with blog or SEO-driven writing
- Analyze campaign performance and continuously optimize for engagement and revenue
- Support e-commerce marketing initiatives across multiple products or brands industry.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred
- 3+ years of remote work experience in digital marketing, with a strong focus on email marketing
- Proven experience working in e-commerce or product-based environments (B2B, B2C, or both)
- Hands-on experience with Klaviyo for campaign execution, automation, and performance optimization
- Strong copywriting skills, particularly for promotional, lifecycle, and retention emails
- Experience collaborating with sales, customer support, or revenue teams to support lead nurturing and customer engagement
- Strong written English communication skills (clear, concise, and conversion-focused)
- Technically comfortable working with multiple marketing tools and platforms
- Familiarity with Shopify or other e-commerce platforms
- Experience with SEO or blog-style content writing to support email campaigns
- Basic design skills or familiarity with Photoshop or similar tools
- Exposure to Meta (Facebook/Instagram) social media marketing
- Experience supporting both B2B and B2C products
Benefits:
- Monthly compensation range of $2,000–$3,000 USD, depending on experience and demonstrated competency
- Monthly health and wellness reimbursement, capped at $50 USD
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