Digital Marketing Specialist
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Job Description
Digital Marketing Specialist leading the Digital pod at Ruvixx. Owning the digital growth strategy and performance metrics across various platforms.
Responsibilities:
- Lead and manage the Digital pod, setting priorities, maintaining quality, and driving performance.
- Build and optimize a comprehensive measurement framework using GA4, GTM (client and server-side), and Looker Studio.
- Oversee all B2B paid media operations, including Google Ads (keyword strategy, budget pacing) and LinkedIn Ads (advanced targeting, creative testing).
- Drive our Conversion Rate Optimization (CRO) strategy through A/B testing, landing page optimization, and user experience analysis (using tools like Wix/WordPress, heatmaps).
- Collaborate with Marketing Ops to optimize lead flow, scoring, and nurtures within Marketo/Salesforce.
- Develop and present data-backed digital strategies for internal and client stakeholders, complete with hypotheses, budgets, and impact forecasts.
Requirements:
- Performance & Attribution Expert: You are highly confident in GA4 (events, explorations), GTM, and Looker Studio.
- Paid Media Strategist: You have hands-on experience running and scaling campaigns in Google Ads and LinkedIn Ads for B2B audiences.
- Web & CRO Advocate: You have a strong grasp of A/B testing, landing page optimization, and UX principles.
- B2B Tech Marketer: You have a working knowledge of B2B SEO principles and marketing automation platforms (Marketo or Salesforce).
- A Data Storyteller: You can translate complex data into clear, actionable recommendations for clients and leadership.
- A Natural Leader: You set high standards for execution and can align cross-functional teams (Sales, MOPS, CS).
- AI-Literate: You practically use AI for briefs, QA, and content repurposing.
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