Senior Digital Marketer
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Job Description
Senior Digital Marketeer specializing in demand generation and conversion optimization at LYNX. Collaborating with cross-functional teams to enhance visibility and engagement across channels.
Responsibilities:
- Develop and execute marketing strategies that drive awareness, engagement, leads, and account openings
- Advise on the optimal media mix across online and offline channels
- Lead and coordinate cross-channel marketing campaigns
- Improve visibility across search, AI search, and other high-intent channels
- Optimize landing pages, conversion funnels, and lead nurturing journeys
- Analyze campaign and funnel performance and translate insights into improvements
- Collaborate with content, creative, SEO, PPC, analytics, and product teams
- Stay ahead of marketing trends and identify new growth opportunities
- Contribute actively to squad planning, prioritization, and strategy
Requirements:
- 7+ years of experience in digital marketing, demand generation, performance marketing, or growth marketing
- Proven experience driving measurable growth through campaigns, search, conversion optimization, and funnel improvements
- Strong understanding of SEO, paid media, CRO, lead generation, and customer journeys
- Data-driven mindset with strong analytical skills
- Strategic thinker who is also comfortable executing hands-on
- Experience working cross-functionally in agile environments
- Strong business acumen and stakeholder management skills
- Native Dutch or strong Dutch fluency and excellent English skills
Benefits:
- Flexible working hours in the center of Gent
- A friendly team that welcomes you and enjoys participating in team events
- Attractive compensation and participation in our bonus system
- You choose the tools you need (software stack, hardware, office equipment)
- Life-long learning with a fixed annual training budget
- Free hot and cold drinks and fruit at the office
- Extensive benefits package including pension plan, hospitalization insurance, meal vouchers, and additional holidays
- Summer and/or Christmas party with the whole company
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