Digital Marketing Specialist

Posted 102ds ago

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Job Description

Digital Marketing Specialist driving brand visibility and engagement across platforms. Managing campaigns, content strategies, and performance reporting using various marketing tools in a remote role.

Responsibilities:

  • Campaign Management – Plan, launch, and optimize digital campaigns across Meta, Google, and LinkedIn Ads.
  • Content Strategy – Collaborate with the marketing team to develop and implement messaging aligned with business and campaign goals.
  • Ad Creative Input – Work with writers and designers to ensure copy, visuals, and strategy align with performance goals.
  • AI-Enhanced Marketing – Use ChatGPT and similar tools to brainstorm ideas, generate variations, and streamline execution.
  • Email & SMS Marketing – Manage campaigns through Klaviyo or Mailchimp, optimizing for engagement and conversions.
  • Website SEO Promotion – Support SEO strategies by driving high-intent traffic and improving search visibility.
  • Analytics & Reporting – Monitor performance, analyze key metrics, and deliver actionable insights.
  • Cross-Team Collaboration – Coordinate with design, content, and project management teams to ensure cohesive marketing efforts.

Requirements:

  • 2–5 years of experience in digital marketing, ideally with campaign ownership.
  • Proficiency in Adobe Premiere and Photoshop.
  • Hands-on experience with Meta, Google, and LinkedIn Ads.
  • Experience with email and SMS marketing tools (Klaviyo or Mailchimp).
  • Strong understanding of digital marketing principles, targeting strategies, and campaign structure.
  • Familiarity with ChatGPT or similar AI tools to boost efficiency and creativity.
  • Excellent English communication and writing skills (short-form copywriting a plus).
  • Organized, proactive, and comfortable managing multiple projects in a fast-paced, remote environment.
  • **Preferred Skills (Nice to Have)**
  • Creative problem-solving and testing mindset.
  • Experience with other video editing or design tools.
  • Working knowledge of SEO and content optimization strategies.
  • Basic HTML/CSS for customizing email templates.
  • Experience using Google Analytics or similar tools for performance tracking.