Digital Marketing Specialist
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Job Description
Digital Marketing Specialist executing digital marketing campaigns for EBQ's clients. Managing email programs, performance data, and coordination with marketing teams.
Responsibilities:
- Execute digital marketing tasks on platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, and other similar platforms
- Gather, report, and analyze marketing performance data
- Effectively create and manage email marketing programs, create and publish landing pages, website updates, and other digital marketing execution
- Implement A/B testing (landing pages, emails, and CTA’s)
- Work with the other marketing teams, such as visual, content, and website developers, as needed, to support client needs for task execution
- Coordinate with assigned clients to implement HTML/CSS website edits
- Create and optimize paid media programs through technologies such as Google Ads and LinkedIn Ads
- Consistently achieve or exceed the monthly target(s) established by the supervisor
- Retain training and direction from management
- Adhere to company policies and values
- Work effectively in a collaborative work environment and professionally represent EBQ to clients
- Performs other duties as assigned
Requirements:
- Highly motivated and disciplined self-starter with excellent oral and written communication skills
- Knowledge of Google Analytics and PPC Campaigns
- Knowledge of digital marketing automation platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, or other similar platforms
- Comfortable with marketing technology and a fast learner of new platforms.
- Working knowledge of the following toolsets: WordPress page builder WPBakery or Elementor HTML/CSS
Benefits:
- EBQ is an equal-opportunity employer
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