Digital Merchandiser, Sales Analyst
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Job Description
Digital Merchandiser and Sales Analyst managing B&G Foods’ Amazon catalog, content, forecasting and analytics. Improving product discoverability, conversion, sales and account performance.
Responsibilities:
- Own day-to-day maintenance and accuracy of the company's Amazon product catalog, including new item setup, item additions, discontinuations, transitions, variations and catalog corrections.
- Manage product detail page content including titles, bullets, descriptions, images, videos, A+ Content and other digital assets.
- Audit Amazon detail pages for content accuracy, item availability, discoverability, conversion opportunities and brand consistency.
- Identify and resolve catalog issues, suppressed listings, broken variations, duplicate ASINs, UPC/GTIN conflicts, contribution conflicts and detail-page errors.
- Use Amazon bulk-upload tools and flat files to execute catalog changes.
- Open, track and escalate cases with Amazon support teams.
- Coordinate with Brand Marketing, Supply Chain, Logistics, Customer Service and other teams on item setup and availability.
- Pull and analyze Amazon reporting covering sales, shipments, demand, traffic, conversion, inventory, availability and item-level performance.
- Develop weekly and monthly Amazon performance reporting and identify drivers behind gains and declines.
- Analyze performance by ASIN, brand, category and time period; monitor out-of-stocks, lost buy box and availability issues.
- Assist with demand planning, forecasting, annual planning, business reviews and customer presentations.
- Use Amazon Vendor Central, Brand Registry and, where applicable, Seller Central.
- Partner with the Amazon sales lead/manager on account plans and revenue, profitability and market-share objectives.
- Support item setup, cost changes, promotional submissions and account-management processes.
- Coordinate inventory availability, purchase-order or fulfillment issues, forecasting and new-item readiness.
- Support Amazon marketing programs, trade promotions, merchandising initiatives and media events.
- Monitor category, competitive and search trends; translate Amazon data into business insights and recommended actions.
- Identify opportunities to grow the Amazon business, improve discoverability, content quality, conversion and operating efficiency.
Requirements:
- Bachelor's degree required in Analytics, Business, Marketing, or a related field.
- 1–3 years of professional experience in eCommerce, Amazon, digital merchandising, sales analytics, CPG or a related field within a CPG environment is required.
- Some hands-on experience with Amazon Vendor Central, Seller Central, or other major retailer eCommerce platforms required.
- Strong analytical skills and demonstrated ability to turn data into actionable insights.
- Strong working knowledge of Excel, including PivotTables, lookups and manipulating large data sets.
- Strong attention to detail and commitment to data and content accuracy.
- Ability to manage numerous ASINs, projects, deadlines and open issues simultaneously.
- Strong written, verbal and presentation skills.
- Ability to collaborate effectively across Sales, Marketing, Supply Chain, Logistics and agency partners.
- Resourceful, curious and comfortable troubleshooting problems that do not have an obvious solution.
- Ability to work independently and take ownership of issues through resolution.
- Comfortable working in a fast-paced environment with changing priorities and some ambiguity.
- Experience with Amazon catalog management, new-item setup or digital shelf management, preferred.
- Familiarity with ASINs, UPC/GTINs, parent/child variations, flat files, A+ Content, Brand Registry and Amazon support cases.
- Experience analyzing Amazon sales, inventory, traffic and conversion data.
- Familiarity with syndicated/digital shelf platforms or content-management tools.
Benefits:
- comprehensive, affordable health and wellness coverage for you and your family
- Paid time off (holidays, vacation and sick days)
- Medical, prescription drugs, dental and vision coverage
- Life, disability and AD&D insurance
- 401(k) plan
- Flexible spending accounts
- Tuition reimbursement program
- Employee assistance programs
- Telemedicine
- Work-life balance
- Employee discounts
- Wellness program
- Paid parental leave
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