Director, Demand Generation
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Job Description
Director of Demand Generation leading strategy and execution for marketing-sourced pipeline across multiple business units at RethinkFirst. Managing a team and optimizing demand generation programs to drive revenue impact.
Responsibilities:
- You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
- You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
- You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
- You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
- You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
- You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
- You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
- You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.
Requirements:
- 7 to 10+ years of progressive experience in B2B demand generation, with at least 3 years directly managing and developing a demand gen team.
- Demonstrated experience operating across SMB, mid-market, and enterprise segments with meaningfully different sales cycles, buyer personas, and go-to-market motions.
- A track record of owning a marketing-sourced pipeline number and delivering measurable revenue impact in a scaled SaaS environment.
- Strong analytical ability. You can interpret funnel data, diagnose conversion issues, forecast pipeline health, and build action plans grounded in actual numbers.
- Deep experience with digital advertising, ABM, campaign management, SEO/AEO, and performance optimization across paid and organic channels.
- Hands-on experience with the marketing and sales technology stack: HubSpot, Salesforce, 6sense, ZoomInfo, Clay, Google Ads, LinkedIn, Meta.
- An AI-first mindset with demonstrated experience building agentic workflows and using AI tools to accelerate marketing operations, content production, and decision-making.
- Experience managing external agency and vendor relationships with direct accountability for output quality and ROI.
- Comfort operating in a PE-backed environment where speed, cost discipline, and accountability to pipeline and revenue targets are non-negotiable.
Benefits:
- Generous health, dental, & vision benefits package
- Flexible paid time off
- 11 paid company holidays
- 401k + matching
- Parental leave
- Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.
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