Director, Demand Generation
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Job Description
Director of Demand Generation at Parkade, leading demand generation strategies to drive qualified opportunities. Focused on optimizing and scaling multi-channel marketing efforts for B2B growth.
Responsibilities:
- Own the pipeline number by designing, running, and scaling the programs that feed qualified opportunities to the Account Executive team, targeting multifamily owners, operators, and onsite Property Managers.
- Lead a small team and carry a quarterly pipeline plan tied to AE quota coverage while reporting to the CRO as the senior member of the marketing leadership team.
- Build and defend a quarterly sourced pipeline plan tied to AE quota coverage and a clear sourced to closed won conversion target.
- Run multi-channel execution including paid search, paid social, content syndication, SEO, email, webinars, field events, and ABM as one integrated system.
- Stand up named account plays against the top US property management companies, orchestrating ads, email, direct mail, and field events to land target logos.
- Own the end-to-end persona development process by conducting customer/prospect interviews and leveraging quantitative data to standardize messaging and optimize channel strategy.
Requirements:
- 10+ years in B2B demand generation or growth marketing with 3+ years leading a team. You have carried and hit a pipeline number.
- Deep pattern recognition across paid media, SEO, lifecycle, events, and partnerships. You know what works at Series A and what burns cash.
- You view MQLs as a means to an end. The end is closed won revenue. You design programs backwards from bookings.
- You have stood up an ABM program from scratch that produced sourced pipeline, not vanity engagement. You know how 6sense, Demandbase, Clearbit, or similar platforms fit into the stack.
- Fluent in Salesforce and Hubspot. Comfortable in SQL or willing to get there. Strong grasp of attribution models and their limits.
- Multifamily, PropTech, or complex B2B experience where buyers sit across operations, finance, and IT. You know how to influence multiple stakeholders in a single deal.
- Sharp written and verbal communicator. You write the briefs, defend the numbers, and translate marketing data into decisions the CEO and CRO trust.
Benefits:
- Competitive compensation and an equity stake in Parkade, reflecting the owner mindset you will bring to the role.
- Medical, dental, and vision insurance for you and your family.
- 401k, dependent care FSAs, and pre-tax commuter and parking benefits.
- Flexible PTO. Take the time you need to rest, recharge, or handle life. No set limits. Responsible time off when it works for you and your team.
- Annual company off-site to collaborate, build relationships, and align on big-picture goals, with past destinations including Lake Tahoe, San Diego, and Santa Cruz.
- A small, high caliber team of mission driven builders.
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